The fierce debate about healthcare analytics and privacy
Last week, I was a speaker at the Healthcare2015 INFORMS conference in Nashville. I happened to sit in on an interesting panel discussion where there was a lively debate about the use of psychographic data for healthcare analysis.
What took me by surprise was the sharp polarization in the panel around the issue of “creepiness.” One of the panelists, a senior analytics executive from a large hospital system, was vehement in his view that the use of information other than that explicitly covered by data privacy agreements with the patient, amounts to a breach of trust in the hospital-patient relationship, and hence “creepy.” On the other end of the spectrum, a former hospital executive, now an analytics entrepreneur, was of the view that any and all information available, should go into the analysis purely from the point of view of improving the quality of the analysis.
