News Releases

CATONSVILLE, MD, July 7, 2017 – The conventional wisdom is that relying on revenues from outlet stores can destroy a brand’s cachet over time. But according to a forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing journal, outlet stores may actually help improve the brand’s cachet.

CATONSVILLE, MD, June 12, 2017 – New research that examined 4,452 CEOs from 2,666 U.S. firms, as well as 104,129 news articles and 6,567 CNBC interviews, found that CEOs who appeared in CNBC interviews could expect their compensation to increase by $210,239 on average, notwithstanding firm performance and other mitigating factors.

CATONSVILLE, MD, June 8, 2017 - While the general consensus regarding stretch goals is that they boost drive, innovation, and improve organizational performance, new research in the INFORMS journal Organization Science shows that this is the exception, and not the rule. For many organizations, stretch goals can serve to undermine performance.

CATONSVILLE, MD, June 7, 2017 – A new study in the INFORMS journal Management Science shows that the U.S. economy is strengthened by H-1B visa holders who fill key roles in enhancing organizations and supplementing the work of their U.S. peers. This is particularly true for trades like the U.S. audit industry that employ a large number of individuals who hold H-1B visas, and who recruit highly skilled foreign workers for specialty occupations. 

CATONSVILLE, MD, June 2, 2017 – Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance companies. But according to a forthcoming study in a leading scholarly marketing journal, the INFORMS journal Marketing Science, such plans can encourage individuals with chronic conditions to turn to needlessly expensive treatments that have little impact on their health outcomes. This in turn raises costs for the insurer and future prices for the insured. 

CATONSVILLE, MD, May 1, 2017 – Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor, and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, that is a bad idea.

CATONSVILLE, MD, April 10, 2017 – Firms sharing social responsibility for the social good with customers is generally seen as a win-win – more patronage from socially responsible customers and larger benefits to society. A forthcoming study in the INFORMS journal of Marketing Science, a leading academic marketing journal, however, questions the premise. 

LAS VEGAS, NV, April 4, 2017 – With the backdrop of a fast-growing growing global population and looming challenges to produce enough food to feed the world, a group of students from the University of Warwick, Nottingham University, and Cardiff University in the United Kingdom have developed a new method to develop better-performing soybean strains that could lead to a world-wide increase in food production.

CATONSVILLE, MD, March 3, 2017 – Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices. However, businesses should proceed with caution when combining these two marketing techniques, as it can have the opposite effect.  

CATONSVILLE, MD, February 2, 2017 – According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.