News Releases

CATONSVILLE, MD, May 14, 2015 - Many television advertisers voice fears that distracted viewers – those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV – are becoming less receptive to advertisers’ messages. A new study published in the online Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), refutes this conventional wisdom and concludes that the “second screen” puts a virtual store in every consumer’s pocket. Multitasking viewers now visit, browse, and even buy advertised products within moments of seeing a commercial.

CATONSVILLE, MD, May 4, 2015 - A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows double-digit revenue growth for firms that create their own brand-specific online communities.

CATONSVILLE, MD, March 24, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in advanced analytics and operations research, announced today that Bill Ruh, Vice President of GE Software, will deliver a keynote on Monday, April 13 at its annual business analytics conference in Huntington Beach, CA.

CATONSVILLE, MD, March 20, 2015 – A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice or underprice new products. Marketers had long assumed that firms adopted either one of these two strategies for pricing new products.

HUNTINGTON BEACH, CA, March 16, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in advanced analytics and operations research, announced today that its annual business analytics conference will take place in Huntington Beach, CA, April 12-14.

CATONSVILLE, MD, March 10, 2015 – A new model examining cybercrimes adds an important way of examining the perishable value of stolen data so policy makers can plan against future hacks like the recent Anthem data breach, according to a study in the Articles in Advance section of Service Science, a journal published by the Institute for Operations Research and the Management Sciences (INFORMS).

CATONSVILLE, MD, February 3, 2015 –A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS) shows that in contrast to traditional market segmentation, one based on “binge consumption” brings a higher long-term return to business.

CATONSVILLE, MD, January 28, 2015 – A proper choice of business model plays a critical role in electric vehicle industry where many consumers are subject to range and resale anxieties. In particular, a combination of owning or leasing electric batteries and improving charging technology can reassure such skeptics and help increase the electric vehicle adoption, according to a new study in the Articles in Advance section of Manufacturing and Service Operations Management (M&SOM), a publication of the Institute for Operations Research and the Management Sciences (INFORMS).

CATONSVILLE, MD, January 5, 2015 – Retailers selling home appliances and electronics goods typically make 15-20 percent profit from these products but realize more than 200 percent profit from selling extended warranties for them. A new study that appears in the January issue of Marketing Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), finds that even though selling warranties through independent firms will lower extended warranty prices, the consumers may actually be worse off.

CATONSVILLE, MD, December 18, 2014 – Five trends will dominate the analytics world in 2015, according to the president of the Analytics Section of The Institute for Operations Research and the Management Sciences (INFORMS^®), the largest professional society in the world for professionals in the fields of analytics.