News Releases

CATONSVILLE, MD, December 21, 2015 – Small price differences at the point of purchase can be highly effective in shifting consumer demand from high calorie to healthier low calorie alternatives, according to a study in the Articles in Advance section of  Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

CATONSVILLE, MD, November 17, 2015 – Researchers have found a privacy-friendly way to connect the same and similar mobile users based on examining location visitation data, thus allowing e-marketers to target the smart phones and mobile devices of the same person and of those with related interests. 

CATONSVILLE, MD, October 28, 2015 – Increasing cigarette exercise taxes may have the unintended consequence of encouraging consumers to seek higher nicotine content and more dangerous cigarette products, according to a study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

PHILADELPHIA, PA, October 27, 2015 – How can electronic health records help doctors make better medical decisions? What new analytics tools will help physicians flag patients at risk of cancer? What do text analytics predict about an expectant mother’s labor?

CATONSVILLE, MD, October 19, 2015 - The Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research, today announced it is launching a new initiative -- Pro Bono Analytics – in an effort to connect analytics experts with non-profit organizations seeking to improve how they achieve greater results by leveraging data and information.

PHILADELPHIA, PA, October 15, 2015 – How can higher education leverage analytics to enhance outcomes for both students and college/university operations? A panel of four Philadelphia area university presidents will tackle this and other questions related to how universities can utilize new techniques in Big Data and math modeling to respond to student debt, globalization, and other problems.

CATONSVILLE, MD, September 25, 2015 – Companies can increase profits by getting customers to buy through more than one channel, for example the bricks-and-mortar store andthe Internet rather than the store alone.  However, this strategy requires a well-honed marketing campaign that combines the right message and incentive, according to a new study being published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, September 21, 2015 – A study of early-stage supermarket adoption in India  finds that upper and lower middle class consumers are most likely to favor new, modern groceries while the “middle” middle class is more likely to patronize mom and pop “kirana” stores, a phenomenon illustrated by an unusual V-shaped curve for modern retail adoption, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, August 25, 2015 – A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it’s purchased by friends, according to research that appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

CATONSVILLE, MD, August 19, 2015 – Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS).