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How measurable is online advertising?
...New research study identifies challenges for current measurement practices, ...
Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission
...New Marketing Science Study Key Takeaways...
Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...
Corporate Innovation along the Supply Chain
...The importance of customer demand on motivating supplier innovation has long ...
Aaron F. Struck
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The 7 Strategies That Help People Make Better Food Choices
Transforming Aviation Security
...After the events of September 11, 2001, the United States had to forever changed...
INFORMS O.R. & Analytics Student Team Competition
...Committee and Judging Committee Members are listed on the INFORMS O.R. &...
A large selection of colors or styles discredit opinion leaders’ recommendations
...INFORMS Journal Marketing Science New Study Key Takeaways...