News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

A man holds a phone in his left hand which has an app or website for betting. His right hand is balled into a fist, a sign of victory. In the background is a tv with American football on.
Media Coverage

Sports betting has grown far beyond who will win a game or whether the spread is covered. Every game offers numerous opportunities to place bets. Such microbets unravel the many plays that constitute a game into a sequence of uncertain actions, each of which can be gambled upon at lightning speed in real-time. 

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A man holds a remote in the foreground and in the background is a blurred television showing icons of video streaming apps.
News Release

Gradually releasing TV show episodes, rather than offering full seasons all at once for binge-watchers, significantly increases engagement on subscription video-on-demand platforms and leads to substantially higher subscription rates.

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A line of school busses, front to back, curving across the image.
News Release

In a new study, advanced analytics demonstrates that healthier school schedules are not only achievable but can also improve district operations and reduce costs.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565

INFORMS in the News

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A number of people, shown from behind, stand in line slightly to the right of a door that has a large white sign with an American flag that reads "Vote Here"

Research aims to strengthen the security of in-person voting machines

Phys.org, December 8, 2025

Researchers at Towson University, including Natalie M. Scala, Ph.D., professor in the College of Business and Economics and co-director of the Empowering Secure Elections Lab at Towson University, have systematically analyzed thousands of ways that Precinct Count Optical Scanners (PCOS) machines could have process or security vulnerabilities—with the goal of helping local election officials identify and mitigate those risks.

Many megaphones of different colors facing every direction hover over a lined purple floor.

Social Media Marketing Falls Flat as a Signal of Quality, New Research Finds

News Release, December 1, 2025

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

A woman sits on a couch and looks at a tablet that reads "Black Friday"

Is Black Friday Still a Thing?

iHeartMedia, November 25, 2025

Sunderesh Heragu from Oklahoma State University and the Institute for Operations Research and the Management Sciences (INFORMS) discusses if Black Friday is coming early this year.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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