How cheerful is that water bottle?
New research connects happy keywords to happier shoppers and may help marketers make better use of online ads
When elected officials control the maps, they are not just participating in democracy. They are engineering the habitat in which democracy thrives or languishes. That makes redistricting not only a political problem, but also an operations research problem.
INFORMS has awarded Microsoft (NASDAQ: MSFT) its 2026 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, for reengineering how global cloud infrastructure is planned and delivered, applying advanced analytics and AI to orchestrate complex fulfillment decisions across its rapidly expanding data center network.
In the rush to adopt artificial intelligence, many employers are now requiring that employees use AI tools. As you’re using AI, be intentional and selective. It’s critical that you know yourself. Research published in Management Science found that AI is most valuable for people who understand their own abilities and limitations. Assess yourself, so you can factor this into your process for incorporating AI into your work.
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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
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New research connects happy keywords to happier shoppers and may help marketers make better use of online ads
NightSide News Update. We kick off the program with four news stories and different guests on the stories we think you need to know about! Tune in at 8PM for this insightful hour!
A Fox School of Business expert says the FTC's lawsuit overstates impact on prices and quality
Inside Universities Love-Hate Relationship with ChatGPT
Election Day is now just 70 days away. The Republican National Convention is over, with Donald Trump and JD Vance at the top of the GOP ticket. The Democratic National Convention is also behind us, with Kamala Harris and Tim Walz winning their party’s nomination after President Biden abruptly dropped out of the race in July.

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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