How cheerful is that water bottle?
New research connects happy keywords to happier shoppers and may help marketers make better use of online ads
The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results
Fake Hermès Birkin bags and other counterfeit luxury goods are popular not only with people on a budget, but also with those with deeper pockets, a new study suggests.
Researchers from the National University of Singapore analyzed millions of counterfeit purchases by American consumers from more than 24,000 U.S. zip codes on a major cross-border, e-commerce platform. They found that both lower- and higher-income individuals are “significantly more likely” to buy fake luxury items than middle-income consumers, according to a press release by INFORMS on Monday.
'Ghost ships' are vessels that disappear from public tracking systems, their location manipulated or their digital record misleading. An estimated 65% of outbound tankers crossing the Strait of Hormuz operate in dark mode, reducing visibility and increasing supply chain uncertainty. Misinformation in vessel tracking can cause manufacturing delays, compliance risks and financial losses. Layered verification processes, combining AIS data with other sources and escalation triggers for handling uncertain shipments, can help mitigate risk.
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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
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New research connects happy keywords to happier shoppers and may help marketers make better use of online ads
NightSide News Update. We kick off the program with four news stories and different guests on the stories we think you need to know about! Tune in at 8PM for this insightful hour!
A Fox School of Business expert says the FTC's lawsuit overstates impact on prices and quality
Inside Universities Love-Hate Relationship with ChatGPT
Election Day is now just 70 days away. The Republican National Convention is over, with Donald Trump and JD Vance at the top of the GOP ticket. The Democratic National Convention is also behind us, with Kamala Harris and Tim Walz winning their party’s nomination after President Biden abruptly dropped out of the race in July.

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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