Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
Hedge funds benefited from their umbrella brand mutual fund affiliate's advertising and exploited this effect to circumvent a marketing ban.
Announcing the results of the 2026 INFORMS Board of Directors election and the new board for 2027.
INFORMS has named 12 distinguished leaders as the 2026 class of INFORMS Fellows, one of the highest honors in the profession.
America’s vaccine system faces more than a crisis of public confidence. It faces a potential operational breakdown. Changing vaccine recommendations without accounting for manufacturing capacity, supply chains, distribution networks and patient access risks turning uncertainty into shortages, delays and declining vaccination rates.
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Hedge funds benefited from their umbrella brand mutual fund affiliate's advertising and exploited this effect to circumvent a marketing ban.
About 15 years ago, Yuval Salant bought a laptop at a major electronics chain store. The salesperson offered him an extended warranty to cover any repairs needed after the manufacturer’s warranty expired.
Instead of simply grumbling about neighbors not maintaining their lawns properly, residents of Ypsilanti Township's West Willow neighborhood examined barriers that some homeowners face and decided to create a solution: a tool lending library.
To start with a big picture, if you look at industries like the restaurant industry, it’s huge. The statistics tell us that, at some point, half of the population of the United States has worked in a restaurant. Typically, these are part-time jobs. They don’t pay well. They don’t even pay minimum wage. The basic wage is very, very low, and you rely on tips. And restaurants, as a rule, don’t make a lot of money. We are talking about a couple of percentage points in profitability.
Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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