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Media Coverage

In the run-up to the 2026 midterm elections, the political parties in many states are working to redefine their congressional district maps to gain every possible edge. From California and Texas to Tennessee and Virginia, redistricting efforts have taken center stage. The Supreme Court has sanctioned partisan gerrymandering, and the system has evolved to one in which state legislature majorities get to determine who is most likely to fill those seats in Congress.

In short, gerrymandering has become a central feature of the system, not a bug. But what if we rethink the structure entirely?

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Media Coverage

Fake Hermès Birkin bags and other counterfeit luxury goods are popular not only with people on a budget, but also with those with deeper pockets, a new study suggests.

Researchers from the National University of Singapore analyzed millions of counterfeit purchases by American consumers from more than 24,000 U.S. zip codes on a major cross-border, e-commerce platform. They found that both lower- and higher-income individuals are “significantly more likely” to buy fake luxury items than middle-income consumers, according to a press release by INFORMS on Monday.

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Media Coverage

The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results

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Word-of-Mouth On Social Media Influences Behavior

Word-of-Mouth On Social Media Influences Behavior

MediaPost, August 13, 2019

Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science.

What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth

What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth

News Release, August 13, 2019

CATONSVILLE, MD, August 13, 2019– Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

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