AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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The Institute for Operations Research and the Management Sciences (INFORMS®) today announced three finalist schools in the competition for the UPS George D. Smith Prize, an award created to strengthen ties between academia and industry. The award recognizes excellence in preparing students to become practitioners of analytics and operations research.
A recent university study on the effect of hyper-contextual targeting and physical space found that passengers on crowded subway cars shop and buy more in response to mobile ads than those in less crowded cars.
A key takeaway is that riders in crowded subway trains are good targets for mobile advertising...
The study is published in the INFORMS journal Marketing Science.
CATONSVILLE, MD, February 23, 2016 – Students searching for the right analytics graduate program, business people seeking to hire analytics talent, analytics professors developing syllabi, and deans developing analytics programs have all shared one common challenge – a lack of a unified and comprehensive way to find data sets and problems and research the rapid changes, offerings, and opportunities in analytics education. Until now.
What do irritable, squished riders on a crowded train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd. And they shop and buy more in response to mobile ads in the crowded train.
CATONSVILLE, MD, February 10, 2016 – What do irritable, squished riders on a crowded subway train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd, and that they shop and buy more in response to mobile ads in the crowded train.
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