AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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INFORMS and Syngenta named a team from Stanford University as the winners of the inaugural Syngenta Crop Challenge in Analytics. Their entry, “Hierarchy modeling of soybean variety yield and decision making for future planting plan,” received the $5,000 prize at the INFORMS Conference on Business Analytics and Operations Research.
At the INFORMS 2016 Conference on Business Analytics and Operations Research, UPS was presented the Franz Edelman Award for its ORION project.
“What does ORION do? It’s basically prescriptive analytics for UPS’ 55,000 drivers in the United States (the international rollouts will come soon). Instead of following the same route every day, ORION analyzes the packages to be delivered that day and determines an optimal routing for the ‘package cars.’ The drivers are told where to go next by their handheld computers.”
The O.R. Society investigates the possibility of providing INFORMS’ Certified Analytics Professional (CAP) certifications to its members and the U.K.’s O.R. community and provides positive feedback.
CATONSVILLE, MD, June 10, 2016 - Certain products like Bose headphones and Sonos speakers never seem to be advertised below a certain price. That is because many manufacturers insist on a minimum advertised price (MAP) for their products. Ever wondered if it is worth searching for a lower price for such products?
CATONSVILLE, MD, April 18, 2016 – What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. This in turn creates a greener image than other brands in their sectors.
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