The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results
Museums take this educational role seriously, and many institutions understand the need to sustain and broaden their appeal. “They used to be these big ivory towers of knowledge and history and thought and art,” said Hilary Knight, director of Change& in London and former director of digital at Tate. “Museums themselves are changing their role to be centers for discussion and encounter and to be much more participatory.”
American teenagers start their school day too early.
Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.
Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.
An audio journey of how data and analytics save lives, save money and solve problems.
Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
Explore our resources for multiple topics including:
A new INFORMS journal of Marketing Science study explores the hidden risks of businesses face when combining price discounts with large charity donations.
Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. The key question is then: Of your product’s attributes, which one should you focus on? New research in the INFORMS journal of Marketing Science suggests that companies may want to emphasize the same attribute that their rivals do.
A few of Mickey Mouse’s pals within a division of The Walt Disney Company have been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos has worked on ways to better understand audience personality and how ads can be tailored to them based on the images used, a topic he presented on at the recent 2017 INFORMS Business Analytics Conference.
Maarten Bos, a research scientist at Disney Research, helped conducted studies - which were the topic of his presentation at the 2017 INFORMS Business Analytics Conference - about tailoring ads that are both appealing and effective. Personality types vary, which suggests that tailored advertisements may be appealing and effective. In a series of studies, Bos helped investigated both the image preferences of individuals as well as responses to a personality questionnaire.
Nor1's Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation "Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue" at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas. This informative session will focus on the business opportunity for individualized pricing as well as the technology stack needed to put the practice into production. It will also highlight the use of machine learning algorithms to calculate consumer price elasticity in real time to boost hotel room revenue.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine