News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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Media Coverage

In the run-up to the 2026 midterm elections, the political parties in many states are working to redefine their congressional district maps to gain every possible edge. From California and Texas to Tennessee and Virginia, redistricting efforts have taken center stage. The Supreme Court has sanctioned partisan gerrymandering, and the system has evolved to one in which state legislature majorities get to determine who is most likely to fill those seats in Congress.

In short, gerrymandering has become a central feature of the system, not a bug. But what if we rethink the structure entirely?

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On a sidewalk on a blanket sit a number of bags with designer logos. They are shades of red, black and cream. Behind the presentation, people stand around and sit by a body of water.
Media Coverage

Fake Hermès Birkin bags and other counterfeit luxury goods are popular not only with people on a budget, but also with those with deeper pockets, a new study suggests.

Researchers from the National University of Singapore analyzed millions of counterfeit purchases by American consumers from more than 24,000 U.S. zip codes on a major cross-border, e-commerce platform. They found that both lower- and higher-income individuals are “significantly more likely” to buy fake luxury items than middle-income consumers, according to a press release by INFORMS on Monday.

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Media Coverage

The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results

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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565

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New study finds price discounts may backfire when combined with large donations

New study finds price discounts may backfire when combined with large donations

News Release, March 3, 2017

CATONSVILLE, MD, March 3, 2017 – Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices. However, businesses should proceed with caution when combining these two marketing techniques, as it can have the opposite effect.  

Over 80% of online ad effect is on offline sales

Over 80% of online ad effect is on offline sales

News Release, February 2, 2017

CATONSVILLE, MD, February 2, 2017 – According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

Room upgrade can increase hotel profits up to 35 percent

Room upgrade can increase hotel profits up to 35 percent

POST Online Media, January 19, 2017

Standby upgrade programs are an innovative way for hotels to increase annual revenue by as much as 35 percent while also filling frequently unused premium rooms, creating awareness for unique room features, and improving guest satisfaction and loyalty. However, new research in an upcoming edition of the INFORMS journal Manufacturing & Service Operations Management finds that the success of a standby upgrade program is directly tied to the type of guests who frequent the hotel, and the types and quantity of rooms available.

A better way for policymakers to win over constituents

Phys.org, December 15, 2016

A new Management Science study, "When Do People Prefer Carrots to Sticks? A Robust 'Matching Effect' in Policy Evaluation," suggests that by understanding how people evaluate policies, marketers and policymakers can better frame and improve acceptance rates. 

"For a policy to succeed, it must not only be effective in changing behavior, it must also be accepted by stakeholders," says co-author Ellen Evers, of UC Berkeley's Haas School of Business. "Therefore it is crucial to understand how different descriptions of the exact same policy can lead to dramatically different rates of acceptance."

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