AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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Some universities have wholeheartedly embraced the technology, such as the University of Pennsylvania, which now offers an AI degree. Others like Penn State and Duquesne University leave it to the professors' discretion.
Leadership discussions on AI often center on defining an AI strategy, much like formulating plans for marketing or operations. Yet, a more profound and potentially impactful prospect is emerging: embedding AI at the heart of strategic decision-making.
Penn State University Professor Matt Jordan recently started incorporating artificial intelligence into his Media Democracy class.
Hardly a day has gone by in 2024 without a bad headline for Boeing, from life-threatening mid-flight crises up above to entrenched business debacles happening on the ground. So how does CEO Dave Calhoun still have a job?
As generative AI (genAI) continues to move into broad use by the public and various enterprises, its adoption is sometimes plagued by errors, copyright infringement issues and outright hallucinations, undermining trust in its accuracy.
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