How cheerful is that water bottle?
New research connects happy keywords to happier shoppers and may help marketers make better use of online ads
Announcing the results of the 2026 INFORMS Board of Directors election and the new board for 2027.
INFORMS has named 12 distinguished leaders as the 2026 class of INFORMS Fellows, one of the highest honors in the profession.
Most medical devices do not hit the market through rigorous safety testing but by being deemed similar enough to something already approved—the “predicate” device through a mechanism known as the FDA’s 510(k) pathway. But similar is not a synonym for safe. While the assumption may be that substantial equivalence is a reasonable stand-in for a safety review, a share of devices cleared with this method still get recalled, and the FDA spends valuable time reviewing devices the same way, regardless of how risky it is on paper.
An audio journey of how data and analytics save lives, save money and solve problems.

Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
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New research connects happy keywords to happier shoppers and may help marketers make better use of online ads
NightSide News Update. We kick off the program with four news stories and different guests on the stories we think you need to know about! Tune in at 8PM for this insightful hour!
A Fox School of Business expert says the FTC's lawsuit overstates impact on prices and quality
Inside Universities Love-Hate Relationship with ChatGPT
Election Day is now just 70 days away. The Republican National Convention is over, with Donald Trump and JD Vance at the top of the GOP ticket. The Democratic National Convention is also behind us, with Kamala Harris and Tim Walz winning their party’s nomination after President Biden abruptly dropped out of the race in July.

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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