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BALTIMORE, MD, April 09, 2024 – Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study, which found that thanks to the increasing sophistication of large language models (LLMs), human participants can be substituted with LLMs and still generate similar outputs as those generated from human surveys.

BALTIMORE, MD, April 2, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

• New Research Finds COVID-19 Lockdowns Should Have Come Earlier, People Don’t Take Them Seriously (INFORMS journal Manufacturing & Service Operations Management)
• Utilizing Data and Analytics in Wildfire Response: The New Framework That Could Enhance Efficiency in Response and Policies (INFORMS journal Information Systems Research)
• Are You a Woman Applying for a Job? If the Founder is a Girl-Dad, You Have a Better Shot at Getting Hired! (INFORMS journal Management Science)
• New Research Identifies Ways to Reduce Energy Consumption Costs of Electric Vehicles by Looking at Driver Speeds (INFORMS journal Transportation Science)