News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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Media Coverage

We are drowning in numbers, and we no longer understand what they mean. Every day, headlines bombard us with figures meant to inform: billions in spending, trillions in debt, percentages signaling growth or decline. But for most of us, these numbers blur together. They register as “large” or “small,” but almost never as real. And that is more than a math problem. It is a civic one.

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News Release

INFORMS has awarded Microsoft (NASDAQ: MSFT) its 2026 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, for reengineering how global cloud infrastructure is planned and delivered, applying advanced analytics and AI to orchestrate complex fulfillment decisions across its rapidly expanding data center network.

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Media Coverage

In the rush to adopt artificial intelligence, many employers are now requiring that employees use AI tools. As you’re using AI, be intentional and selective. It’s critical that you know yourself. Research published in Management Science found that AI is most valuable for people who understand their own abilities and limitations. Assess yourself, so you can factor this into your process for incorporating AI into your work.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565

INFORMS in the News

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Can Large Language Models Replace Human Participants in Some Future Market Research?

Can Large Language Models Replace Human Participants in Some Future Market Research?

News Release, April 9, 2024

BALTIMORE, MD, April 09, 2024 – Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study, which found that thanks to the increasing sophistication of large language models (LLMs), human participants can be substituted with LLMs and still generate similar outputs as those generated from human surveys.

Decision Science Digest: April 2, 2024

Decision Science Digest: April 2, 2024

News Release, April 2, 2024

BALTIMORE, MD, April 2, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • New Research Finds COVID-19 Lockdowns Should Have Come Earlier, People Don’t Take Them Seriously (INFORMS journal Manufacturing & Service Operations Management)
  • Utilizing Data and Analytics in Wildfire Response: The New Framework That Could Enhance Efficiency in Response and Policies (INFORMS journal Information Systems Research)
  • Are You a Woman Applying for a Job? If the Founder is a Girl-Dad, You Have a Better Shot at Getting Hired! (INFORMS journal Management Science)
  • New Research Identifies Ways to Reduce Energy Consumption Costs of Electric Vehicles by Looking at Driver Speeds (INFORMS journal Transportation Science)
Customers Prefer to Crowdfund Products They Can Improve

Customers Prefer to Crowdfund Products They Can Improve

Harvard Business Review, March 29, 2024

Crowdfunding mobilizes $1.3 billion for innovation funding annually and that amount is projected to more than double in the next five years. Platforms like Kickstarter and Indiegogo have not only broadened access to funding for companies that might struggle in the capital markets, but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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