News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

Announcing the results of the 2026 INFORMS Board of Directors election and the new board for 2027.

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News Release

INFORMS has named 12 distinguished leaders as the 2026 class of INFORMS Fellows, one of the highest honors in the profession.

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Media Coverage

America’s vaccine system faces more than a crisis of public confidence. It faces a potential operational breakdown. Changing vaccine recommendations without accounting for manufacturing capacity, supply chains, distribution networks and patient access risks turning uncertainty into shortages, delays and declining vaccination rates.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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What Strategy Should We Pursue to Manage the Demand for Data Centers in the U.S.?

RFID Journal, January 18, 2038

The artificial intelligence (AI) boom has ignited the demand for data centers. Goldman Sachs predicts a doubling of the power demand to run the data centers in just two years.

Generative AI tools such as ChatGPT, Gemini, and Preplexity require a significant amount of computing power to train large language models so they are able to answer user queries coming from the average person who is doing a search about basketball game statistics to investment bankers who are looking for nuggets of information that will help them invest in high return stocks.

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A Simple ER Fix Can Save Time Without Adding Beds

U.S. News & World Report, August 19, 2026

In most emergency departments, beds are a hot commodity. But some patients don’t actually need a bed for their treatment – and accurately identifying those people is a low-lift but effective way to increase efficiency without sacrificing care quality, finds a study recently published in the journal Management Science.

The researchers developed a simple decision tree, informed by mathematical and machine learning models, to help staff decide whether a patient truly needs a bed or can be routed to a “vertical processing pathway” – that is, an area where they can be treated sitting up. Many hospitals already have such an area but don’t necessarily have a systematic way to decide which patients are treated there.

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AI-Generated Ads Outperform Human Designers in Live Campaign, Advantage Holds 18 Months Later

News Release, August 13, 2026

The common belief throughout the marketing and advertising world is that generative AI can produce striking visuals, but it struggles to match the performance and brand discipline of skilled human designers. New research published in the INFORMS journal Marketing Science challenges that assumption, finding that a carefully designed AI system can outperform visuals created by humans, and it can outperform designs created by another AI model that was optimized solely on the basis of aesthetics.

The study, “Leveraging Generative AI to Create Visual Content in Digital Advertising,” was authored by Remi Daviet of INSEAD and Yohei Nishimura of the Wisconsin School of Business at the University of Wisconsin–Madison. They used active-learning engine as part of a live campaign to solve the problems of finding high-performing AI images while making sure to keep them on-brand and effective.

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Teens Need Sleep. Schools Can Afford to Give It to Them.

RealClearEducation, August 12, 2026

American teenagers start their school day too early.

Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.

Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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