Koen Pauwels

Past Awards

Gary L. Lilien ISMS-MSI Practice Prize: Winner(s)
Winning material: "Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for L’Occitane"

Gary L. Lilien ISMS-MSI Practice Prize: Finalist
Winning material: Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Frank M. Bass Dissertation Paper Award: Finalist
Winning material: Performance Regimes and Marketing Policy Shifts
John D. C. Little Award: Finalist
Winning material: The Effects of Costs and Competition on Slotting Allowances