Koen Pauwels

Past Awards

2009
Gary L. Lilien ISMS-MSI Practice Prize: Finalist
Winning material: Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression


2007
Frank M. Bass Dissertation Paper Award: Finalist
Winning material: Performance Regimes and Marketing Policy Shifts
John D. C. Little Award: Finalist
Winning material: The Effects of Costs and Competition on Slotting Allowances