John D.C. Little Best Paper Award

2023 Winner(s)

Winning material: Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793

Purpose of the Award

The John D.C. Little Best Paper Award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  

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About the Award/Namesake

John D.C. Little Best Paper Award

Learn more about John D. C. Little »

Past Awardees

2023
Winner(s)
Brett R. Gordon, Kellogg
Robert Moakler
Florian Zettelmeyer, Kellogg
Finalist
Christophe Van den Bulte, University of Pennsylvania
Kathleen T. Li
Oded Netzer, Columbia University
Verena Schoenmueller
Florian Stahl
2022
Winner(s)
Tesary Lin , University of Chicago Booth School of Business
Finalist
Asim Ansari
Ron Berman, University of California, Berkeley
Ryan Dew, Columbia Business School
Sherry He
Brett Hollenbeck
Ayelet Israeli, Northwestern University
Kinshuk Jerath
Fei Long
Davide Proserpio, University of Southern California
Miklos Sarvary, INSEAD
Olivier Toubia, Columbia University
2021
Winner(s)
Xinyu Cao, New York University
Juanjuan Zhang, Massachusetts Institute of Technology
Finalist
Omid Rafieian , Cornell University
Steve Tadelis , University of California, Berkeley
Kyle Barron
Tom Blake, eBay Inc.
Edward Kung, California State University-Northridge
Nitin Mehta, University of Toronto
Sarah Moshary, University of Chicago
Davide Proserpio, University of Southern California
Param Vir Singh, Carnegie Mellon University
Kannan Srinivasan, Carnegie-Mellon University
Kane Sweeney, Instacart Inc.
Hema Yoganarasimhan, University of Washington
Shunyan Zhang, Harvard University
2020
Winner(s)
Shaoyin Du
Garrett A. Johnson
Scott Shriver, University of Colorado
2019
Winner(s)
Neha Bhargava
Dan Chapsky
Brett R. Gordon, Kellogg
Florian Zettelmeyer, Kellogg
2018
Winner(s)
Jia Liu
Olivier Toubia, Columbia University
2017
Winner(s)
Eric T. Bradlow, University of Pennsylvania
Peter S. Fader
Oded Netzer, Columbia University
Eric Schwartz, Wharton School
Olivier Toubia, Columbia University
2016
Winner(s)
Bart Bronnenberg
Jun B. Kim
Carl F. Mela, Duke University
Finalist
Kirthi Kalyanam
Sridhar Narayanan, Stanford University
2015
Winner(s)
Scott Shriver, University of Colorado
Finalist
Christophe Van den Bulte, University of Pennsylvania
John R. Hauser, MIT
Raghuram Iyengar
Jae Young Lee
Jura Liaukonyte, Cornell University
Song Lin, Massachusetts Institute of Technology
Liye Ma
Anita Rao
Baohong Sun, Carnegie Mellon University
Thales Teixeira, University of California
Kenneth C. Wilbur, University of California, San Diego
Juanjuan Zhang, Massachusetts Institute of Technology
2014
Winner(s)
Bo Cowgill, Columbia University
Mingyu Joo, University of California
Kenneth C. Wilbur, University of California, San Diego
Yi Zhu
Finalist
Asim Ansari
Doug J. Chung, Yale University
Oded Netzer, Columbia University
Qiaowei Shen
Duncan I. Simester, MIT Sloan School of Management
Thomas Steenburgh
K. Sudhir
Ping Xiao
Jonathan Z. Zhang
Juanjuan Zhang, Massachusetts Institute of Technology
2013
Winner(s)
Hema Yoganarasimhan, University of Washington
Finalist
Barry L. Bayus
Brett R. Gordon, Kellogg
Wesley R. Hartmann
Dmitri Kuksov
Jagmohan S. Raju, University of Pennsylvania
Andrew T. Stephen
Upender Subramanian
Olivier Toubia, Columbia University
Kangkang Wang
Z. John Zhang
2012
Winner(s)
David Godes
Jose C. Silva
Finalist
Rosellina Ferraro
David Godes
Joel Huber
Ganesh Iyer
Dmitri Kuksov
Christine Moorman
Monic Sun
Hema Yoganarasimhan, University of Washington
2011
Winner(s)
Dina Mayzlin
Jiwoong Shin
Finalist
Christophe Van den Bulte, University of Pennsylvania
Avi Goldfarb
Raghuram Iyengar
Carl F. Mela, Duke University
Catherine Tucker
Thomas W. Valente
Song Yao, Duke University
Juanjuan Zhang, Massachusetts Institute of Technology
2010
Winner(s)
Jiwoong Shin
K. Sudhir
Finalist
Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Jean-Pierre Dube, University of Chicago
Wesley R. Hartmann
Gunter J. Hitsch, University of Chicago
Zsolt Katona, University of California Berkeley
Miklos Sarvary, INSEAD
Juanjuan Zhang, Massachusetts Institute of Technology
2009
Winner(s)
Brett R. Gordon, Kellogg
Finalist
Michael Braun, Massachusetts Institute of Technology
David Godes
John R. Hauser, MIT
Guilherme Liberali, MIT
Puneet Manchanda, University of Michigan
Dina Mayzlin
Sridhar Narayanan, Stanford University
Glen L. Urban, Massachusetts Institute of Technology
2008
Winner(s)
James M. Lattin, Stanford University
Oded Netzer, Columbia University
V. Srinivasan, Stanford University
Finalist
M. Berk Ataman, RSM Erasmus University
Jean-Pierre Dube, University of Chicago
Tulin Erdem, New York University
Harald J. van Heerde, University of Waikato
Gunter J. Hitsch, University of Chicago
Sanjay Jain
Zsolt Katona, University of California Berkeley
Michael P. Keane
Carl F. Mela, Duke University
Peter E. Rossi, UCLA
Miklos Sarvary, INSEAD
Baohong Sun, Carnegie Mellon University
Maria Ana Vitorino, University of Pennsylvania
Kenneth C. Wilbur, University of California, San Diego
Song Yao, Duke University
2007
Winner(s)
P.K. Kannan, University of Maryland
Lan Luo, University of Southern California
Brian Ratchford, University of Texas at Dallas
Finalist
Eric T. Bradlow, University of Pennsylvania
Dominique M. Hanssens, Anderson School of Management
UCLA
Dmitri Kuksov
Young-Hoon Park, Cornell University
Koen Pauwels, Northeastern University
Amit Pazgal, Rice University
Miklos Sarvary, INSEAD
Raphael Thomadsen, University of California at Los Angeles
Yi Xiang, INSEAD
2006
Winner(s)
Olivier Toubia, Columbia University
Finalist
Peter N. Golder
Gunter J. Hitsch, University of Chicago
Praveen K. Kopalle
Donald R. Lehmann, Columbia Business School

Dina Mayzlin
Debanjan Mitra
2005
Winner(s)
Kusum L. Ailawadi
Praveen K. Kopalle
Scott A. Neslin, Dartmouth College
Finalist
Luis M.B. Cabral
Dae Ryun Chang
Peter S. Fader
Bruce G.S. Hardie
Ganesh Iyer
Ka Lok Lee
Sridhar Moorthy, University of Toronto
Pamela D. Morrison
Charles J. Nelson
Chan Su Park
John H. Roberts
David Soberman
V. Srinivasan, Stanford University
Teck-Hua
J. Miguel Villas-Boas, University of California, Berkeley
Keith Weigelt
2004
Winner(s)
Bart Bronnenberg
Carl F. Mela, Duke University
Finalist
Eric T. Anderson
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride
Shibo Li
John C. Liechty
Alan L. Montgomery
Duncan I. Simester, MIT Sloan School of Management
Kannan Srinivasan, Carnegie-Mellon University
2003
Winner(s)
Ely Dahan
John R. Hauser, MIT
Elie Ofek
Miklos Sarvary, INSEAD
Duncan I. Simester, MIT Sloan School of Management
Olivier Toubia, Columbia University
2002
Winner(s)
Elie Ofek
V. Srinivasan, Stanford University
Finalist
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter J. Danaher
Stephen J. Hock
Frenkel Ter Hofstede
Jaehwan Kim
Jagmohan S. Raju, University of Pennsylvania
Peter E. Rossi, UCLA
Serdar Sayman
Jan-Benedict E.M. Steenkamp
Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001
Winner(s)
Yuxin Chen
Marnik G. Dekimpe
Dominique M. Hanssens, Anderson School of Management
UCLA
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Vincent R. Nijs
Steven M. Shugan, University of Florida
Jan-Benedict E.M. Steenkamp
Jinhong Xie
Z. John Zhang
2000
Winner(s)
Wilfred Amaldoss
Ganesh Iyer
Robert J. Meyer
Jagmohan S. Raju, University of Pennsylvania
Amnon Rappaport
David Soberman
1999
Winner(s)
Yannis Bakos
Erik Brynjolfsson
1998
Winner(s)
Sridhar Balasubramanian
1997
Winner(s)
Phillip M. Parker
Devavrat Purohit
Miklos Sarvary, INSEAD
1996
Winner(s)
Tulin Erdem, New York University
Michael P. Keane
1995
Winner(s)
Marnik G. Dekimpe
Sanjay K. Dhar
Dominique M. Hanssens, Anderson School of Management
UCLA
Jagmohan S. Raju, University of Pennsylvania
Raj Sethuraman
1994
Winner(s)
Robert A. Peterson
David C. Schmittlein
1993
Winner(s)
Abbie Griffin
John R. Hauser, MIT
1992
Winner(s)
Dan Horsky
Paul Nelson
1991
Winner(s)
Dipak C. Jain
Naufel J. Vilcassim
1990
Winner(s)
Moshe Givon
Dan Horsky
1989
Winner(s)
Robert C. Blattberg
Kenneth J. Wisniewski
1988
Winner(s)
S. P. Raj
Alain Bultez
Lakshman Krishnamurthi
Philippe Naert
1987
Winner(s)
Frank M. Bass, University of Texas
John A. Norton
1986
Winner(s)
Theresa Carter
Steve Gaskin
Zofia Mucha
Glen L. Urban, Massachusetts Institute of Technology
1985
Winner(s)
Amiya Basu
Rajiv Lal
Venkataraman Srinivasan
Richard Staelin, Duke University
1984
Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
1983
Winner(s)
Steven M. Shugan, University of Florida
1982
Winner(s)
John R. Hauser, MIT
Kenneth J. Wisniewski