Markus Ettl
Past Awards
2022
M&SOM Best Paper Award :
Finalist
2017
Revenue Management and Pricing Practice Award:
Winner(s)
Winning material:
Omni-channel Markdown Optimization
1999
Franz Edelman Award:
Winner(s)
Winning material:
Extended-Enterprise Supply-Chain Management at IBM Personal Systems Group and Other Divisions
Citation:
This award was given to IBM in recognition of their global supply chain re-engineering effort to improve customer responsiveness with minimal inventory. To support this effort, a supply chain analysis tool, called the Asset Management Tool, was developed and implemented. This tool consists of an optimization engine, a simulator, and a series of data extraction modules. It has been used by IBM to study a wide range of global issues. Benefits generated by the program include $750M in material cost savings and price protection. The model was instrumental in improving the performance of the Personal Systems Group. It has also been implemented in several other IBMS activities as well as some of their customers.