Melanie Murray

Melanie Murray

Past Awards

2017
Franz Edelman Award: Winner(s)
Winning material: Revenue Management Provides Double-digit Revenue Lift for Holiday Retirement
2017 - Winner(s)
Citation:

INFORMS has awarded Holiday Retirement its 2017 Franz Edelman Award for Achievement in Operations Research and the Management Sciences for its use of operations research (O.R.) to improve the pricing model for its more than 300 senior living communities across the country.

With approximately $1 billion in annual revenue, Holiday Retirement is the largest private owner and operator of independent senior living communities in the United States. The company partnered with Prorize LLC, an Atlanta-based revenue management firm that leveraged O.R. to develop its Senior Living Rent OptimizerTM(SLROTM), the first revenue management system in the industry. The SLRO system enables a consistent and proactive pricing process across Holiday, while simultaneously providing optimal pricing recommendations for each unit in every one of their communities.