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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

Travelers systematically give restaurants higher online ratings than locals do, revealing a “tourist bias” that could distort how diners and platforms interpret online reviews.

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News Release

Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. 

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The downside of over-responding to online reviews

The downside of over-responding to online reviews

Market Business News, October 4, 2018

When managers respond to online reviews they risk triggering a large number of negative reviews, says a new study in the INFORMS journal Marketing Science. When consumers believe their online reviews might have influence, they are more likely to engage in negative reviewing. In other words, if we think our comment may influence a specific company, we are more likely to write negatively about it.

Hotels: Responding to online reviews may be a bad strategy

Hotels: Responding to online reviews may be a bad strategy

Hospitality Technology, October 2, 2018

A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews.

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