Live TV Consumer Changes, And Its Ad Consumption Impact
In this day and age, if you miss a live broadcast of your favorite program or awards show, it’s no big deal. You can record it and watch it later … and with that, fast-forward, pause or rewind.
The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results
In most emergency departments, beds are a hot commodity. But some patients don’t actually need a bed for their treatment – and accurately identifying those people is a low-lift but effective way to increase efficiency without sacrificing care quality, finds a study recently published in the journal Management Science.
The researchers developed a simple decision tree, informed by mathematical and machine learning models, to help staff decide whether a patient truly needs a bed or can be routed to a “vertical processing pathway” – that is, an area where they can be treated sitting up. Many hospitals already have such an area but don’t necessarily have a systematic way to decide which patients are treated there.
American teenagers start their school day too early.
Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.
Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.
An audio journey of how data and analytics save lives, save money and solve problems.

Jeff Cohen
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In this day and age, if you miss a live broadcast of your favorite program or awards show, it’s no big deal. You can record it and watch it later … and with that, fast-forward, pause or rewind.
Once again, a deadly outbreak of the Ebola virus disease is spreading throughout parts of Africa, mostly in the northern provinces of the Democratic Republic of Congo (DRC).
Applebee's, Olive Garden, Outback Steakhouse, and Chili's have all introduced tablets across their stores, while others, notably TGI Fridays and Chuck E. Cheese, have employed tablet tech for servers to directly send customer orders to the kitchen. BJ's Restaurants is testing pre-ordering via an app for its dine-in service at several of its stores this year.
Like Kenny Rogers' gambler, who has to "know when to hold 'em, know when to fold 'em," banks face financial risks and uncertainty when deciding when to chase consumers who default on their credit card payments and when to let them go.
As cannabis becomes legalized in more states across the U.S., many researchers are trying to measure the outcome of the new laws and cultural practices. In a study upcoming in the INFORMS journal Marketing Science, a team of researchers used internet search data to evaluate the effect of marijuana legalization on both adults and youth. "Asymmetric Effects of Recreational Cannabis Legalization” found that the new laws on cannabis affected searches for alcohol and tobacco differently, and that young people had different search patterns than adults.

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