News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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Media Coverage

We are drowning in numbers, and we no longer understand what they mean. Every day, headlines bombard us with figures meant to inform: billions in spending, trillions in debt, percentages signaling growth or decline. But for most of us, these numbers blur together. They register as “large” or “small,” but almost never as real. And that is more than a math problem. It is a civic one.

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On a blue background, a microsoft logo appears with white text announcing it won the Edelman award
News Release

INFORMS has awarded Microsoft (NASDAQ: MSFT) its 2026 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, for reengineering how global cloud infrastructure is planned and delivered, applying advanced analytics and AI to orchestrate complex fulfillment decisions across its rapidly expanding data center network.

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Media Coverage

In the rush to adopt artificial intelligence, many employers are now requiring that employees use AI tools. As you’re using AI, be intentional and selective. It’s critical that you know yourself. Research published in Management Science found that AI is most valuable for people who understand their own abilities and limitations. Assess yourself, so you can factor this into your process for incorporating AI into your work.

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[email protected]
443-757-3565

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Low-cost airlines are unlikely to dump the Boeing 737 MAX

Low-cost airlines are unlikely to dump the Boeing 737 MAX

Barron's, March 28, 2019

The two fatal accidents involving the Boeing 737 MAXX in five months have left airlines with an expensive problem: balancing passengers’ lack of trust in the Boeing 737 MAX carrier versus the cost of cancelling orders and/or reconfiguring their fleet. In their recent research in the INFORMS journal Organization Science, INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, have found that although successful airlines are generally ahead on the safety front, less profitable airlines are more likely to respond to aviation incidents by selling off aircraft and buying those perceived to be more reliable.

Research: Why struggling airlines spend more on safety

Research: Why struggling airlines spend more on safety

Harvard Business Review, March 21, 2019

INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, discuss their upcoming research in the INFORMS journal Organization Science, which explores how airlines balance the often-conflicting imperatives of safety and profitability, and in particular, how financial performance affects an airline’s focus on safety. 

Does live tweeting while watching TV distract from the ads?

Does live tweeting while watching TV distract from the ads?

News Release, April 2, 2019

CATONSVILLE, MD, April 2, 2019 – Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.

Negative publicity response can boost brand value

Negative publicity response can boost brand value

O'Dwyers, March 27, 2019

It happens all the time: a brand’s celebrity spokesperson finds him/herself at the center of a controversy, which unwittingly generates negative publicity for the endorsing brand. While currently one of marketers’ preferred avenues for driving brand awareness and boosting sales, celebrity endorsement remains a practice area also wrought with challenges, chief among them being the liabilities they present when celebrities behave poorly, and what disastrous effects these crises can have on a company’s reputation and stock returns. Now, new research in the INFORMS journal Management Science sheds some light on what economic effects a company’s reaction to these unforeseen events might have.

NYPD's big artificial-intelligence reveal

NYPD's big artificial-intelligence reveal

Governing, March 26, 2019

The NYPD has developed new technology called Patternizr, an algorithmic machine-learning software that sifts through police data to find patterns and connect similar crimes. Developed by the New York Police Department, Patternizr is the first tool of its kind in the nation. It's been in use by NYPD since December 2016, but its existence was first disclosed by the department this month.

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