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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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Increasing bike-share efficiency: Researchers from Cornell University recognized with INFORMS Daniel H. Wagner Prize

Increasing bike-share efficiency: Researchers from Cornell University recognized with INFORMS Daniel H. Wagner Prize

News Release, November 21, 2018

INFORMS, the leading association for operations research (O.R.) and analytics professionals, has awarded the 2018 INFORMS Daniel H. Wagner Prize for Excellence in Practice of Advanced Analytics and Operations Research to researchers from Cornell University for their work to increase the efficiency of bike-sharing programs. The award was presented at the 2018 INFORMS Annual Meeting held in Phoenix, AZ on November 4-7. 

How reliable are search terms for SEO and SEM results?

How reliable are search terms for SEO and SEM results?

News Release, November 1, 2018

CATONSVILLE, MD, November 1, 2018 – With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have become frustrated over the years over the limits just how much can be assumed and predicted based on the search terms themselves. 

Penn State grad develops snow plow optimization tool

Penn State grad develops snow plow optimization tool

Ed Scoop, November 15, 2018

For the fourth time since 2010, Penn State's University Park campus called for a snow day and canceled class, but thanks to new software that will help more efficiently clear roads, walkways, and parking lots on campus, roads may be open before long. 

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Crowdfund Insider, November 11, 2018

Gen Z: You know, the generation that dumped Facebook for Instagram, and prefers YouTube videos to cable TV. Gen-Zers were born after 1995 and are expected to represent 40% of consumers by 2020. The ‘post-millennials’ generation is growing older and marketing experts are creating new tactics to communicate with them by learning to speak their social media language while embracing tailor-made technology such as blockchain. These are keys to decoding GenZ’s marketing wishes that incorporate specific blockchain features.

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