A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.
While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.
A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.
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According to a study in the INFORMS journal Marketing Science, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.
While there is a great deal of contradictory advice for success in the workplace, setting manageable objectives and avoiding stretch goals will have a greater positive outcome, according to a study in the INFORMS journal Organization Science.
Strong bonding among female co-workers can be favorable for the workplace as it can help in reducing conflict among female employees, a study has revealed. According to a study in the INFORMS journal Organization Science, when employers encourage an office environment that supports positive and social relationships between women co-workers, especially in primarily male dominated organizations, they are less likely to experience conflict among women employees.
A new study in the INFORMS journal Decision Analysis provides insight to help enable physicians and patients with BRCA 1/2 gene mutations to make better-informed choices regarding surgeries to prevent breast and ovarian cancer.
CATONSVILLE, MD, July 20, 2017 – Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands … weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.
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