While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.
Travelers systematically give restaurants higher online ratings than locals do, revealing a “tourist bias” that could distort how diners and platforms interpret online reviews.
Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending.
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Andrew Stephen, INFORMS member and professor at the University of Oxford, discusses a recent study in the INFORMS journal Marketing Science that explores the unexpected spillover effects of seeded marketing campaigns.
Media appearances can increase CEO pay by as much as $210,239 on average, according to a study published in the INFORMS journal Organization Science.
Chief executives who frequently appear in the media tend to be paid more, according to a new study in the INFORMS journal Organization Science.
Setting overly ambitious goals doesn't have the positive outcome many organizations are striving for, new research finds. A study recently published in the INFORMS journal Organization Science revealed that, rather than boosting drive and innovation and improving organizational performance, stretch goals more often undermine a company's performance.
The INFORMS Certified Analytics Professional (CAP) credential is a general analytics certification that certifies end-to-end understanding of the analytics process, from framing business and analytic problems to acquiring data, methodology, model building, deployment and model lifecycle management. It requires completion of the CAP exam and adherence to the CAP Code of Ethics.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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