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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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Health insurance expenditures, outcomes examined

Health insurance expenditures, outcomes examined

Life Science Daily, June 7, 2017

A study in the INFORMS journal Marketing Science examining comprehensive health insurance plans with low deductibles and co-pays revealed the effort could ultimately result in increased costs for the insurer and the insured.

CEOs who appear on TV can get a huge pay raise

CEOs who appear on TV can get a huge pay raise

Entrepreneur, June 13, 2017

Typically, CEOs already rake in a whopping amount of money through annual salaries and other bonuses. However, tack on an appearance on CNBC and they can see that number skyrocket. The recent INFORMS journal Organization Science study, "The Relationship Between CEO Media Appearances and Compensation," examined 4,452 CEOs from 2,666 U.S. companies, 104,129 news articles and 6,567 CNBC interviews between 1997 and 2009. 

Hey CEOs, here’s the one thing you need to do to get a raise

Hey CEOs, here’s the one thing you need to do to get a raise

Fast Company, June 13, 2017

Here's a tip for all you CEOs who want to add a third tennis court to your Hamptons pad: Get a guest spot on CNBC. That's according to a new study in the INFORMS journal Organization Science, which found that bosses who appear on the business-obsessed TV network tend to see a boost in their salaries.

How to grow a premium brand without killing its cachet? Outlet stores can help

How to grow a premium brand without killing its cachet? Outlet stores can help

News Release, July 7, 2017

CATONSVILLE, MD, July 7, 2017 – The conventional wisdom is that relying on revenues from outlet stores can destroy a brand’s cachet over time. But according to a forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing journal, outlet stores may actually help improve the brand’s cachet.

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