News Room

For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in the INFORMS journal Marketing Science, the answer is "yes." Gaining the same increase in distribution penetration from limited assortment stores provide much larger increases in sales, relative to that from large assortment stores.

Anna Nagurney, PhD, INFORMS member, professor at the University of Massachusetts Amherst, discusses current plans to expand the use of  First Responder Network Authority, or FirstNet, which was created in the wake of 9/11 to help first responders communicate at emergency scenes. 

A new study in the INFORMS journal Marketing Science explores the impact that placing products in small format stores can have on sales and overall brand awareness.

A new study appearing in the INFORMS journal Organization Science helps dispel the rumor that women in the workplace are emotional and when upset, will be catty with other women. The study showed the opposite to be true, that women who have strong relationships with their female counterparts experience less conflict in the workplace.