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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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CEOs who appear on CNBC can see their pay rise over $200,000 per year

CEOs who appear on CNBC can see their pay rise over $200,000 per year

Knowridge Science Report, June 13, 2017

New research that examined 4,452 CEOs from 2,666 U.S. firms, as well as 104,129 news articles and 6,567 CNBC interviews, found that CEOs who appeared in CNBC interviews could expect their compensation to increase by $210,239 on average, notwithstanding firm performance and other mitigating factors. The study, “The Relationship between CEO Media Appearances and Compensation,” will be published in the upcoming volume of the INFORMS journal Organization Science.

More senior living communities are following in the footsteps of Edelman Award winning Holiday Retirement

More senior living communities are following in the footsteps of Edelman Award winning Holiday Retirement

McKnight's Senior Living, June 12, 2017

The country's largest senior living operator, Brookdale, is following in the footsteps of the country's largest independent living operator, Holiday Retirement, by rolling out a new pricing model that can tailor rent levels to individual communities and units within them. It's the same pricing system for which Holiday Retirement and Prorize received the 2017 Franz Edelman Award for Achievement in Operations Research and the Management Sciences in April from INFORMS, an international association for operations research and analytics professionals.

5 Lessons to Learn from a Disney Research Scientist

5 Lessons to Learn from a Disney Research Scientist

Direct Marketing News, May 16, 2017

The magic of Disney may be partially attributed to Tinker Bell's sprinkling of faith, trust, and pixie dust, but it can also be chalked up to the company's reliance on data and research. Maarten Bos, a research scientist for Disney Research, and speaker at the recent 2017 INFORMS Business Analytics Conference, is one of the people who makes this kind of magic (or as the organization calls it, the "science behind the magic") happen.

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