AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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A new editorial by Arnie Greenland, PhD, CAP, Professor of the Practice at the Robert H. Smith School of Business at the University of Maryland, College Park, explores the foundation for the creation of the CAP certification program, it's growing recognition among employers, and provides a sneak peek at what to expect when taking the exam.
CATONSVILLE, MD, October 11, 2016 – As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers – both big and small. An often debated question is: Should marketers prioritize advertising on the last keyword or the first keyword that a customer searched that led to clicks and sales? There is no obvious answer to the question.
INFORMS, the leading international association for professionals in operations research and analytics, is accepting now applications for the 45th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in analytics and operations research.
A Marketing Science study conducted by Yahoo! Research in partnership with a nationwide retailer explored the effects of online display advertising on both online and in-store purchases. The study authors found statistically significant evidence that the retailer ads increased sales 3.6% relative to the control group.
Two INFORMS members with the Arizona State University W.P. Carey School of Business, Professors Yili Hong and Zahongju Zhang, in conjunction with research associate Ziru Li, have conducted a study that explores the positive impact of ride-hailing services, including reduced traffic congestion, travel time, and gas expenses. They will be presenting their study at the INFORMS Annual Meeting in November.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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