Sports betting has grown far beyond who will win a game or whether the spread is covered. Every game offers numerous opportunities to place bets. Such microbets unravel the many plays that constitute a game into a sequence of uncertain actions, each of which can be gambled upon at lightning speed in real-time.
Gradually releasing TV show episodes, rather than offering full seasons all at once for binge-watchers, significantly increases engagement on subscription video-on-demand platforms and leads to substantially higher subscription rates.
In a new study, advanced analytics demonstrates that healthier school schedules are not only achievable but can also improve district operations and reduce costs.
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CATONSVILLE, MD, November 2, 2016 - A forthcoming study in the INFORMS journal Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.
After dedicating a significant number of years and money to earning a university degree, what motivates people to voluntarily work in jobs outside their field? In a study selected for publication in the INFORMS journal Organization Science, study author Briana Sell Stenard, INFORMS member and assistant professor of management and entrepreneurship at the Stetson School of Business and Economics at Mercer University, explored the factors that contribute to this including loss of interest, better pay and working conditions, higher positions, and increased flexibility.
In an upcoming Management Science study, INFORMS member and professor at the Johns Hopkins Carey Business School Ruxian Wang has developed a method to measure the appeal or "cool factor" of commercial products.
A forthcoming study in the INFORMS journal Marketing Science by INFORMS member and professor at Johns Hopkins Carey Business School, Jian Ni, explores how guiding patients to a more appropriate level of healthcare can reduce healthcare expenditures.
Planning a pub crawl and need to know the shortest distance between each of your stops? INFORMS member Professor William Cook from the University of Waterloo, Canada has done just that on a much grander scale than could be accomplished in one night of festivities. Using the "traveling salesman problem" approach, Cook plotted the coordinates of 24,727 pubs in the U.K. to ascertain the shortest possible route between them all.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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