The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results
Museums take this educational role seriously, and many institutions understand the need to sustain and broaden their appeal. “They used to be these big ivory towers of knowledge and history and thought and art,” said Hilary Knight, director of Change& in London and former director of digital at Tate. “Museums themselves are changing their role to be centers for discussion and encounter and to be much more participatory.”
'Ghost ships' are vessels that disappear from public tracking systems, their location manipulated or their digital record misleading. An estimated 65% of outbound tankers crossing the Strait of Hormuz operate in dark mode, reducing visibility and increasing supply chain uncertainty. Misinformation in vessel tracking can cause manufacturing delays, compliance risks and financial losses. Layered verification processes, combining AIS data with other sources and escalation triggers for handling uncertain shipments, can help mitigate risk.
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Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. The key question is then: Of your product’s attributes, which one should you focus on? New research in the INFORMS journal of Marketing Science suggests that companies may want to emphasize the same attribute that their rivals do.
A few of Mickey Mouse’s pals within a division of The Walt Disney Company have been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos has worked on ways to better understand audience personality and how ads can be tailored to them based on the images used, a topic he presented on at the recent 2017 INFORMS Business Analytics Conference.
Maarten Bos, a research scientist at Disney Research, helped conducted studies - which were the topic of his presentation at the 2017 INFORMS Business Analytics Conference - about tailoring ads that are both appealing and effective. Personality types vary, which suggests that tailored advertisements may be appealing and effective. In a series of studies, Bos helped investigated both the image preferences of individuals as well as responses to a personality questionnaire.
Nor1's Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation "Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue" at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas. This informative session will focus on the business opportunity for individualized pricing as well as the technology stack needed to put the practice into production. It will also highlight the use of machine learning algorithms to calculate consumer price elasticity in real time to boost hotel room revenue.
The Rainmaker Group will present a step-by-step approach to total revenue optimization for casino and gaming properties at the INFORMS 2017 Business Analytics Conference, being held at Caesars Palace in Las Vegas, April 2-4. During this strategic session, Angie Dobney, Rainmaker’s vice president of pricing and revenue management services, will detail the data-driven methodology behind the total revenue management approach that has been successfully implemented by many casino properties in recent years.
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