Measuring the cool factor
In an upcoming Management Science study, INFORMS member and professor at the Johns Hopkins Carey Business School Ruxian Wang has developed a method to measure the appeal or "cool factor" of commercial products.
Sports betting has grown far beyond who will win a game or whether the spread is covered. Every game offers numerous opportunities to place bets. Such microbets unravel the many plays that constitute a game into a sequence of uncertain actions, each of which can be gambled upon at lightning speed in real-time.
Spending lots of scrolling through social media videos is a habit that many people often fall into. While it can be entertaining, mental health experts say it also can be harmful.
In journal Information System Research, researchers posted a model they created that uses AI to detect which videos can affect mental health, or even spark suicidal thoughts.
In a new study, advanced analytics demonstrates that healthier school schedules are not only achievable but can also improve district operations and reduce costs.
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In an upcoming Management Science study, INFORMS member and professor at the Johns Hopkins Carey Business School Ruxian Wang has developed a method to measure the appeal or "cool factor" of commercial products.
A forthcoming study in the INFORMS journal Marketing Science by INFORMS member and professor at Johns Hopkins Carey Business School, Jian Ni, explores how guiding patients to a more appropriate level of healthcare can reduce healthcare expenditures.
Planning a pub crawl and need to know the shortest distance between each of your stops? INFORMS member Professor William Cook from the University of Waterloo, Canada has done just that on a much grander scale than could be accomplished in one night of festivities. Using the "traveling salesman problem" approach, Cook plotted the coordinates of 24,727 pubs in the U.K. to ascertain the shortest possible route between them all.
Based on data pulled from the Occupational Information Network (O*NET), a US Department of Labor database that compiles detailed information on hundreds of jobs, and the U.S. Bureau of Labor Statistics website, operations research analysts are among a list of 26 jobs that combine high pay with low stress.
Operations research analyst ranks at number 10 on a list of the 17 the highest paying jobs for women.

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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