Buck Weaver Award

2025 Winner(s)

Purpose of the Award

The Buck Weaver Award is given annually by the INFORMS Society for Marketing Science (ISMS).  The award honors distinguished scholars and practitioners who have excelled in the achievement of rigor and relevance in marketing science.  The award is not restricted to ISMS members.  Previous winners include Paul Green, Vince Barabba (Head of US Census, previous Head of Marketing Research at Kodak and General Motors), Gerald Zaltman, John Little, David Aaker, Jerry Wind, Don Lehmann, Magid Abraham (co-founder of ComScore), Glen Urban, John Hauser, V. Srinivasan, Dominique Hanssens, Steven Cohen (Founding Partner, In4mation Insights), and Gary Lilien.

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Past Awardees

2025
Winner(s)
Peter S. Fader
2024
Winner(s)
Bari Harlam
2022
Winner(s)
Richard Staelin, Duke University
2021
Winner(s)
Gerard J. Tellis, University of Southern California
2020
Winner(s)
Roland T. Rust, Robert H. Smith School of Business
University of Maryland
2019
Winner(s)
Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2018
Winner(s)
John H. Roberts
2017
Winner(s)
Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State
Distinguished Professor of Marketing, University of Technology, Sydney
2016
Winner(s)
Steven H. Cohen
2015
Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
2014
Winner(s)
V. “Seenu” Srinivasan, Adams Distinguished Professor of Management, Emeritus
Graduate School of Business
Stanford University
2013
Winner(s)
John R. Hauser, MIT