Buck Weaver Award
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2019 Winner(s)
- Michel Wedel,
PepsiCo Professor of Consumer Science
University of Maryland
Purpose of the Award
Committee Chair
Kusum Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
kusum.ailawadi@dartmouth.edu
The Buck Weaver Award is given annually by the INFORMS Society for Marketing Science (ISMS). The award honors distinguished scholars and practitioners who have excelled in the achievement of rigor and relevance in marketing science. The award is not restricted to ISMS members. Previous winners include Paul Green, Vince Barabba (Head of US Census, previous Head of Marketing Research at Kodak and General Motors), Gerald Zaltman, John Little, David Aaker, Jerry Wind, Don Lehmann, Magid Abraham (co-founder of ComScore), Glen Urban, John Hauser, V. Srinivasan, Dominique Hanssens, Steven Cohen (Founding Partner, In4mation Insights), and Gary Lilien.
Application Process
Past Awardees
University of Maryland
The Institute for Operations Research and the Management Sciences
5521 Research Park Drive, Suite 200Catonsville, MD 21228 USA
phone 1 443-757-3500
phone 2 800-4INFORMS (800-446-3676)
fax 443-757-3515
email informs@informs.org