Buck Weaver Award

Nomination Deadline: March 2, 2018

image of Gary Lilien

2017 Winner(s)

  • Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State
    Distinguished Professor of Marketing, University of Technology, Sydney

Dr. Lilien is Distinguished Research Professor of Management Science at Penn State, Distinguished Professor of Marketing of University of Technology, Sydney and co-founder and Research Director of Penn State’s Institute for the Study of Business Markets, the world's leading institution focusing research and improvement of practice  in B2B markets.  He is author or co-author of over a dozen books (including Marketing Models and Marketing Engineering) and well over 100 articles primarily on the application of marketing analytics and B2B marketing.   He created the ISMS Practice Prize in 2003 (renamed the Gary Lilien, ISMS-MSI Practice Prize in his honor), awarded to the best work globally that applies leading edge marketing science work with verified practical impact.

Purpose of the Award

2018 Committee Chair

Kusum Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
kusum.ailawadi@dartmouth.edu

The Buck Weaver Award is given annually by the INFORMS Society for Marketing Science (ISMS).  The award honors distinguished scholars and practitioners who have excelled in the achievement of rigor and relevance in marketing science.  The award is not restricted to ISMS members.  Previous winners include Paul Green, Vince Barabba (Head of US Census, previous Head of Marketing Research at Kodak and General Motors), Gerald Zaltman, John Little, David Aaker, Jerry Wind, Don Lehmann, Magid Abraham (co-founder of ComScore), Glen Urban, John Hauser, V. Srinivasan, Dominique Hanssens, Steven Cohen (Founding Partner, In4mation Insights), and Gary Lilien.


Past Awardees

2017 Winner(s)
Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State
Distinguished Professor of Marketing, University of Technology, Sydney
2016 Winner(s)
Steven H. Cohen
2015 Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
2014 Winner(s)
V. “Seenu” Srinivasan, Adams Distinguished Professor of Management, Emeritus
Graduate School of Business
Stanford University
2013 Winner(s)
John R. Hauser