Marketing Science Society

Buck Weaver Award

The Buck Weaver Award honors distinguished scholars and practitioners for their Lifetime contribution to theory and practice in the development of rigor and relevance in marketing science.  The candidate‚Äôs scholarly publications and practice contributions including role in implementing marketing science in practice are considered.  Prior to 2012, the award was administered jointly by MIT and General Motors. Past winners include John D. C. Little, David Aaker, Yoram (Jerry) Wind, Donald Lehmann, Magid Abraham, and Glen L. Urban.  Since 2013, the Buck Weaver Award has become an ISMS award.

ISMS Doctoral Dissertation Proposal Competition

The INFORMS Society for Marketing Science (ISMS) is pleased to announce the ISMS Doctoral Dissertation Competition. This dissertation proposal competition will be held annually and will recognize the best doctoral dissertation proposals on important marketing issues and subjects! Through this Call for Dissertation Proposals, we seek proposals relevant to marketing science, theory, and practice.