2025 Winner(s)
Winning material:
Decoupling Social Media Buzz from Sales
2025 Winner(s)
- Luqian Sun , University of Minnesota
Winning material:
From Free to Freemium: A Causal Analysis of the Impact of Paywall Adoption on Content Production and Engagement
2025 Winner(s)
- Praveen Punia , University of Houston
Winning material:
AI-Human Collaboration in B2B Sales Negotiations
2025 Winner(s)
- Ziyuan Li , University of Connecticut
Winning material:
Forecasting Viewing Dynamics of Web-Show Series
Purpose of the Award
Application Process:
ISMS encourages applications from PhD students of all backgrounds, universities, and research traditions and actively encourages applications
from PhD students from underrepresented minority groups in marketing academia. ISMS is committed to ensuring diversity, equity and inclusion within our field.
Click here for more information.
Past Awardees
2025
Winner(s)
Luqian Sun ,
University of Minnesota
Praveen Punia ,
University of Houston
Ziyuan Li ,
University of Connecticut
Finalist
Javier René Torralba Flores ,
Tilburg University
Xiaobo Lin ,
Syracuse University
Ali Boluki,
University of Groningen
Tao He,
Virginia Tech