News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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INFORMS announces the results of the 2025 election for the Board of Directors. These new members will begin their tenure on the board beginning January 1, 2026.

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INFORMS has named Anna Nagurney, the Eugene M. Isenberg Chair in Integrative Studies at the University of Massachusetts Amherst, as the recipient of the 2025 INFORMS President’s Award.

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INFORMS has named 12 distinguished leaders as 2025 INFORMS Fellows, one of the highest professional honors in operations research, analytics and AI.

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INFORMS in the News

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Artificial Intelligence Can Improve Sales by Four Times  Compared to Some Human Employees

Artificial Intelligence Can Improve Sales by Four Times Compared to Some Human Employees

News Release, September 23, 2019

CATONSVILLE, MD, September 23, 2019 – Chatbots, which use artificial intelligence to simulate human conversation through voice commands or text chats, incur almost zero marginal costs and can outsell some human employees by four times, so why aren’t they used more often? According to new research, the main contributor is customer pushback.

Adjusting commissions for the sale of more popular products boosts sales, study finds

Adjusting commissions for the sale of more popular products boosts sales, study finds

Market Business News, September 18, 2019

Companies can boost sales performance by adjusting commissions for the sale of more popular products, according to a new study published in the INFORMS journal Marketing Science.

The research, which centered on automotive sales at the dealership level, also found that it is more cost-effective when firms provide incentives to the sales force compared to offering consumers discount pricing.

Study points to the power of word-of-mouth in social learning

Study points to the power of word-of-mouth in social learning

Therapy Toronto News, September 17, 2019

Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

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