News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

A man holds a phone in his left hand which has an app or website for betting. His right hand is balled into a fist, a sign of victory. In the background is a tv with American football on.
Media Coverage

Sports betting has grown far beyond who will win a game or whether the spread is covered. Every game offers numerous opportunities to place bets. Such microbets unravel the many plays that constitute a game into a sequence of uncertain actions, each of which can be gambled upon at lightning speed in real-time. 

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A silhouette of a young man looking at a phone in a dark room.
Media Coverage

Spending lots of scrolling through social media videos is a habit that many people often fall into. While it can be entertaining, mental health experts say it also can be harmful.

In journal Information System Research, researchers posted a model they created that uses AI to detect which videos can affect mental health, or even spark suicidal thoughts.

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A line of school busses, front to back, curving across the image.
News Release

In a new study, advanced analytics demonstrates that healthier school schedules are not only achievable but can also improve district operations and reduce costs.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565

INFORMS in the News

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Artificial Intelligence Can Improve Sales by Four Times  Compared to Some Human Employees

Artificial Intelligence Can Improve Sales by Four Times Compared to Some Human Employees

News Release, September 23, 2019

CATONSVILLE, MD, September 23, 2019 – Chatbots, which use artificial intelligence to simulate human conversation through voice commands or text chats, incur almost zero marginal costs and can outsell some human employees by four times, so why aren’t they used more often? According to new research, the main contributor is customer pushback.

Adjusting commissions for the sale of more popular products boosts sales, study finds

Adjusting commissions for the sale of more popular products boosts sales, study finds

Market Business News, September 18, 2019

Companies can boost sales performance by adjusting commissions for the sale of more popular products, according to a new study published in the INFORMS journal Marketing Science.

The research, which centered on automotive sales at the dealership level, also found that it is more cost-effective when firms provide incentives to the sales force compared to offering consumers discount pricing.

Study points to the power of word-of-mouth in social learning

Study points to the power of word-of-mouth in social learning

Therapy Toronto News, September 17, 2019

Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

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