Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
Hedge funds benefited from their umbrella brand mutual fund affiliate's advertising and exploited this effect to circumvent a marketing ban.
INFORMS announces the results of the 2025 election for the Board of Directors. These new members will begin their tenure on the board beginning January 1, 2026.
INFORMS has named Anna Nagurney, the Eugene M. Isenberg Chair in Integrative Studies at the University of Massachusetts Amherst, as the recipient of the 2025 INFORMS President’s Award.
INFORMS has named 12 distinguished leaders as 2025 INFORMS Fellows, one of the highest professional honors in operations research, analytics and AI.
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Hedge funds benefited from their umbrella brand mutual fund affiliate's advertising and exploited this effect to circumvent a marketing ban.
About 15 years ago, Yuval Salant bought a laptop at a major electronics chain store. The salesperson offered him an extended warranty to cover any repairs needed after the manufacturer’s warranty expired.
Instead of simply grumbling about neighbors not maintaining their lawns properly, residents of Ypsilanti Township's West Willow neighborhood examined barriers that some homeowners face and decided to create a solution: a tool lending library.
To start with a big picture, if you look at industries like the restaurant industry, it’s huge. The statistics tell us that, at some point, half of the population of the United States has worked in a restaurant. Typically, these are part-time jobs. They don’t pay well. They don’t even pay minimum wage. The basic wage is very, very low, and you rely on tips. And restaurants, as a rule, don’t make a lot of money. We are talking about a couple of percentage points in profitability.
Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.

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