A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.
While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.
A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.
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New research in the INFORMS journal Information Systems Research looks at gamer behavior and how to match their engagement level with different games to ensure they play more often and for longer periods of time.
CATONSVILLE, MD, September 25, 2019 – In the video game industry, the ability for gaming companies to track and respond to gamers’ post-purchase play opens up new opportunities to enhance gamer engagement and retention and increase video game revenue.
Recent surveys, studies, forecasts and other quantitative assessments of the progress of AI, highlighted among other findings, disagreements about the impact of chatbots: Do purchase rates go down when people find out they are interacting with a chatbot? Or do chatbots actually increase customer satisfaction and loyalty? And are chatbots already successful in replacing human workers?
Odds are that you’re going to be more likely to deal with haters than fans on a Facebook page, according to a recent study. But smart moderation tactics can help defuse issues before they get out of hand.
The promise of artificial intelligence (AI) improving our lives is enormous. In less than a quarter of a century, the Internet has grown from niche curiosity to a modern necessity for much of the world. Interpersonal communication has never been easier and social media has profoundly changed how people interact. This same technology that allows for a more efficient and communicative modern life also puts public and personal information at risk and creates new anxieties among the public and policymakers. These heightened concerns should not be a hinderance to the furtherance of technology, but rather, they should serve as a catalyst for necessary reflection and planning. To fully realize the benefits of these technologies, organizational goals must align with defined ethical values and the public interest.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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