
Word-of-Mouth On Social Media Influences Behavior
Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science.
BALTIMORE, MD, May 24, 2025 – Most anti-human trafficking efforts focus on breaking up sex sales; however, new research in the INFORMS journal Manufacturing & Service Operations Management is turning its attention to where trafficking truly begins – recruitment. Using machine learning to analyze millions of online ads, researchers at the University of Pennsylvania have uncovered patterns that link deceptive job offers to sex trafficking networks. By mapping the connections between recruitment and sales locations, the study reveals a hidden supply chain – one that can now be exposed and interrupted earlier in the trafficking process.
Drugs being explicitly developed to treat rare diseases are getting more expensive.
Old technology is behind the recent ongoing delays and cancellations at Newark Liberty International Airport, but newer technology will be an important part of the solution.
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Word-of-mouth from social media is more influential than following the example of a trusted or admired friend, according to a new study in the Informs Journal Marketing Science.
The Boston Public School District held a contest to determine the best solution for busing around 25,000 students to school every day. The winning algorithm improved the efficiency of the routes in 30 minutes.
CATONSVILLE, MD, August 13, 2019– Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.
With the Ebola virus again spreading in parts of Africa, computer-science professor Sheldon Jacobson at The Washington Times urges officials to “optimize screening protocols” this time around.
The Medicare Shared Savings Program (MSSP) was created under the Patient Protection and Affordable Care Act to control escalating Medicare spending by incentivizing providers to deliver healthcare more efficiently.
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