We are drowning in numbers, and we no longer understand what they mean. Every day, headlines bombard us with figures meant to inform: billions in spending, trillions in debt, percentages signaling growth or decline. But for most of us, these numbers blur together. They register as “large” or “small,” but almost never as real. And that is more than a math problem. It is a civic one.
INFORMS has awarded Microsoft (NASDAQ: MSFT) its 2026 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, for reengineering how global cloud infrastructure is planned and delivered, applying advanced analytics and AI to orchestrate complex fulfillment decisions across its rapidly expanding data center network.
In the rush to adopt artificial intelligence, many employers are now requiring that employees use AI tools. As you’re using AI, be intentional and selective. It’s critical that you know yourself. Research published in Management Science found that AI is most valuable for people who understand their own abilities and limitations. Assess yourself, so you can factor this into your process for incorporating AI into your work.
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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
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Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending.
AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
Renato D.C. Monteiro, Ph.D. of Georgia Tech has been awarded the 2025 John von Neumann Theory Prize—one of the organization’s highest honors.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
Brian Denton and Les Servi have each been awarded the 2025 George E. Kimball Medal, honoring their decades of distinguished service and transformative contributions to the field of operations research and the management sciences (OR/MS).
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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