Harald J. van Heerde
Past Awards
2017
Long Term Impact Award:
Winner(s)
Winning material:
“Building Brands”
2014
Long Term Impact Award:
Winner(s)
Winning material:
"Decomposing the Sales Promotion Bump with Store Data"
2008
John D. C. Little Award:
Finalist
Winning material:
Building Brands
2005
Frank M. Bass Dissertation Paper Award:
Finalist
Winning material:
Decomposing the Sales Promotion Bump with Store Data