Donald G. Morrison Long-Term Impact Award

2024 Winner(s)

Winning material: Television Advertising and Online Shopping,” Marketing Science, 34(3), 311-330

Purpose of the Award

The Donald G. Morrison Long-Term Impact Award is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award. 

Click here for more information.

Past Awardees

2024
Winner(s)
Jura Liaukonyte, Cornell University
Thales Teixeira, University of California
Kenneth C. Wilbur, University of California, San Diego
Finalist
D J Chung
Thomas Steenburgh
K. Sudhir
Raluca Ursu
2023
Winner(s)
Yi Zhu , University of Minnesota
Bo Cowgill, Columbia University
Mingyu Joo, University of California
Kenneth C. Wilbur, University of California, San Diego
Finalist
D J Chung
Jura Liaukonyte, Cornell University
X Liu
Param Vir Singh, Carnegie Mellon University
Kannan Srinivasan, Carnegie-Mellon University
Thomas Steenburgh
K. Sudhir
Thales Teixeira, University of California
Kenneth C. Wilbur, University of California, San Diego
Hema Yoganarasimhan, University of Washington
2022
Winner(s)
Andrew Stephen, University of Oxford, UK
Olivier Toubia, Columbia University
Finalist
Yi Zhu , University of Minnesota
Bo Cowgill, Columbia University
Reto Hofstetter, University of Lucerne
Mingyu Joo, University of California
Jura Liaukonyte, Cornell University
Peng Liu , Cornell University
Harikesh S Nair, Stanford University
Scott Shriver, University of Colorado
Thales Teixeira, University of California
Kenneth C. Wilbur, University of California, San Diego
Juanjuan Zhang, Massachusetts Institute of Technology
2021
Winner(s)
Ronen Feldman
Moshe Fresko
Jacob Goldenberg
Oded Netzer, Columbia University
2020
Winner(s)
Paulo Albuquerque, INSEAD, France
Bart Bronnenberg
Jun B. Kim
2019
Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology
2018
Winner(s)
Avi Goldfarb
Catherine Tucker
2017
Winner(s)
M. Berk Ataman, RSM Erasmus University
David Godes
Harald J. van Heerde, University of Waikato
Dina Mayzlin
Carl F. Mela, Duke University
2016
Winner(s)
Olivier Toubia, Columbia University
Finalist
Anja Lambrecht,
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Paul B. Ellickson
Timothy J. Gilbride
Sunil Gupta
Gunter J. Hitsch, University of Chicago
Dan Horsky
Sanjog Misra
Paul Nelson
Katja Seim
Bernd Skiera
Raphael Thomadsen, University of California at Los Angeles
Kenneth C. Wilbur, University of California, San Diego
Valarie Zeithaml
Juanjuan Zhang, Massachusetts Institute of Technology
2015
Winner(s)
James M. Lattin, Stanford University
Oded Netzer, Columbia University
V. Srinivasan, Stanford University
Finalist
Alessandro Acquisti
Kusum L. Ailawadi
David Godes
Gunter J. Hitsch, University of Chicago
Ganesh Iyer
Kartik Kalaignanam
Praveen K. Kopalle
Dina Mayzlin
Prasad Naik
Scott A. Neslin, Dartmouth College
Kalyan Raman
Venkatesh Shankar
David Soberman
Olivier Toubia, Columbia University
Rajan Varadarajan
Hal R. Varian
J. Miguel Villas-Boas, University of California, Berkeley
Russell Winer, New York University
2014
Winner(s)
Harald J. van Heerde, University of Waikato
Peter S.H. Leeflang
Dick R. Wittink
Finalist
Eric T. Anderson
Preyas S. Desai , Duke University
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Bart Bronnenberg
Christophe Van den Bulte, University of Pennsylvania
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride
Gunter J. Hitsch, University of Chicago
Ganesh Iyer
Zsolt Katona, University of California Berkeley
Carl F. Mela, Duke University
Devavrat Purohit
Miklos Sarvary, INSEAD
Duncan I. Simester, MIT Sloan School of Management
David Soberman
Stefan Stremersch, Erasmus University of Rotterdam
J. Miguel Villas-Boas, University of California, Berkeley
2013
Winner(s)
Dina Mayzlin
Finalist
Alessandro Acquisti
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Bart Bronnenberg
Christophe Van den Bulte, University of Pennsylvania
Luis M.B. Cabral
Ely Dahan
Anita Elberse
Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Timothy J. Gilbride
John R. Hauser, MIT
Gunter J. Hitsch, University of Chicago
Carl F. Mela, Duke University
Sridhar Moorthy, University of Toronto
Duncan I. Simester, MIT Sloan School of Management
Stefan Stremersch, Erasmus University of Rotterdam
Olivier Toubia, Columbia University
Hal R. Varian
J. Miguel Villas-Boas, University of California, Berkeley
2012
Winner(s)
Peter N. Golder
Gerard J. Tellis, University of Southern California
Finalist
Preyas S. Desai , Duke University
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Ely Dahan
Timothy J. Gilbride
John R. Hauser, MIT
Gunter J. Hitsch, University of Chicago
Ganesh Iyer
Jaehwan Kim
Dmitri Kuksov
Nitin Mehta, University of Toronto
Amit Pazgal, Rice University
Devavrat Purohit
Surendra Rajiv
Peter E. Rossi, UCLA
Duncan I. Simester, MIT Sloan School of Management
David Soberman
Kannan Srinivasan, Carnegie-Mellon University
Olivier Toubia, Columbia University
J. Miguel Villas-Boas, University of California, Berkeley
2011
Winner(s)
David Godes
Dina Mayzlin
2010
Winner(s)
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, UCLA
2009
Winner(s)
J. Miguel Villas-Boas, University of California, Berkeley
Russell Winer, New York University