Kenneth C. Wilbur

Past Awards

2016
Long Term Impact Award: Finalist
Winning material: "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets", Marketing Science 2008, Volume 27, P. 356-378.


2015
John D. C. Little Award: Finalist
Winning material: "Television Advertising and Online Shopping", Marketing Science, Volume 34, Issue 3, P. 311-330.


2014
John D. C. Little Award: Winner(s)
Winning material: “Television Advertising and Online Search”


2009
Frank M. Bass Dissertation Paper Award: Winner(s)
Winning material: A Two-Sided, Empirical Model of Television Advertising and Viewing Markets


2008
John D. C. Little Award: Finalist
Winning material: A Two-Sided, Empirical Model of Television Advertising and Viewing Markets