Kenneth C. Wilbur
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Past Awards
2016
Long Term Impact Award:
Finalist
Winning material:
"A Two-Sided, Empirical Model of Television Advertising and Viewing Markets", Marketing Science 2008, Volume 27, P. 356-378.
2015
John D. C. Little Award:
Finalist
Winning material:
"Television Advertising and Online Shopping", Marketing Science, Volume 34, Issue 3, P. 311-330.
2014
John D. C. Little Award:
Winner(s)
Winning material:
“Television Advertising and Online Search”
2009
Frank M. Bass Dissertation Paper Award:
Winner(s)
Winning material:
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
2008
John D. C. Little Award:
Finalist
Winning material:
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets