Peter N. Golder

Past Awards

Long Term Impact Award: Winner(s)
Winning material: “Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle”, Marketing Science, Vol. 23, No. 2, 2004, pp. 207-218

Frank M. Bass Dissertation Paper Award: Finalist
John D. C. Little Award: Finalist
Winning material: How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries

Frank M. Bass Dissertation Paper Award: Winner(s)
Winning material: Will It Ever Fly? Modeling The Takeoff of New Consumer Durables