Past Awards
2012
Long Term Impact Award:
Winner(s)
Winning material:
“Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle”, Marketing Science, Vol. 23, No. 2, 2004, pp. 207-218
2006
Frank M. Bass Dissertation Paper Award:
Finalist
John D. C. Little Award:
Finalist
Winning material:
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
1997
Frank M. Bass Dissertation Paper Award:
Winner(s)
Winning material:
Will It Ever Fly? Modeling The Takeoff of New Consumer Durables