Carl F. Mela

Carl F. Mela

Past Awards

2017
Long Term Impact Award: Winner(s)
Winning material: “Building Brands”


2016
John D. C. Little Award: Winner(s)
Winning material: "Zooming In On Choice: How Do Consumers Search For Cameras Online?"


2014
Long Term Impact Award: Finalist
Winning material: “Market Roll-Out and Retailer Adoption for New Brands” Marketing Science 2004, Volume 23, Fall, Pages 500-518


2013
Long Term Impact Award: Finalist
Winning material: "Market Roll-Out and Retailer Adoption for New Brands"


2012
Frank M. Bass Dissertation Paper Award: Finalist
Winning material: "A Dynamic Model of Sponsored Search Advertising"


2011
Frank M. Bass Dissertation Paper Award: Finalist
Winning material: "A Dynamic Model of Sponsored Search Advertising"
John D. C. Little Award: Finalist
Winning material: "A Dynamic Model of Sponsored Search Advertising"


2008
John D. C. Little Award: Finalist
Winning material: Online Auction Demand
John D. C. Little Award: Finalist
Winning material: Building Brands


2004
John D. C. Little Award: Winner(s)
Winning material: Market Roll-Out and Retailer Adoption for New Brands