ISMS Fellow Award
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2020 Winner(s)
- Birger Wernerfelt, Massachusetts Institute of Technology
- Eric Bradlow, University of Pennsylvania
Purpose of the Award
The INFORMS Society for Marketing Science (ISMS) Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” While the ISMS Fellow award recognizes past accomplishments and is an honor, it is also meant to encourage responsibility. ISMS Fellows are expected to provide leadership and support for the ISMS community.
Application Process
Click here for more information.
Committee
David B. Montgomery
Kresge Professor of Marketing – Emeritus
Graduate School of Business
Stanford University & Dean – Emeritus &
Consultant/Visiting Professor of Marketing and Management
Singapore Management University