ISMS Fellow Award

2024 Awardee(s)

Purpose of the Award

The INFORMS Society for Marketing Science (ISMS) Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” While the ISMS Fellow award recognizes past accomplishments and is an honor, it is also meant to encourage responsibility. ISMS Fellows are expected to provide leadership and support for the ISMS community.

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Past Awardees

2024
Awardee(s)
Marnik G. Dekimpe
Ganesh Iyer
2023
Awardee(s)
Bart Bronnenberg
K. Sudhir
2022
Awardee(s)
Duncan I. Simester, MIT Sloan School of Management
2021
Awardee(s)
Carl F. Mela, Duke University
Sridhar Moorthy, University of Toronto
2020
Awardee(s)
Eric Bradlow, University of Pennsylvania
Birger Wernerfelt, Massachusetts Institute of Technology
2019
Awardee(s)
Peter E. Rossi, UCLA
J. Miguel Villas-Boas, University of California, Berkeley
2018
Awardee(s)
Preyas S. Desai , Duke University
Tulin Erdem, New York University
Leigh McAlister, The University of Texas, Austin
2017
Awardee(s)
Jagmohan S. Raju, University of Pennsylvania
2016
Awardee(s)
Subrata Sen, Yale University
2015
Awardee(s)
Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
2014
Awardee(s)
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
2013
Awardee(s)
Brian Ratchford , University of Texas at Dallas
Kannan Srinivasan, Carnegie-Mellon University
2012
Awardee(s)
Vithala R. Rao, Deane W. Malott Professor of Management
Professor of Marketing
Cornell University
Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2011
Awardee(s)
Scott A. Neslin, Dartmouth College
Gerard J. Tellis, University of Southern California
2010
Awardee(s)
Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Dominique M. Hanssens, Anderson School of Management
UCLA
Roland T. Rust, Robert H. Smith School of Business
University of Maryland
2009
Awardee(s)
Donald R. Lehmann, Columbia Business School

V. Srinivasan, Stanford University
Glen L. Urban, Massachusetts Institute of Technology
2008
Awardee(s)
Frank M. Bass, University of Texas
John R. Hauser, MIT
Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State
Distinguished Professor of Marketing, University of Technology, Sydney
John D.C. Little, Massachusetts Institute of Technology
David Montgomery, Stanford University
Don Morrison, University of California at Los Angeles
Steven M. Shugan, University of Florida
Richard Staelin, Duke University
Charles Weinberg, University of British Columbia
Russell Winer, New York University