2022 Winner(s)
- Pierre Dubois , Toulouse School of Economics, France
- Paulo Albuquerque, INSEAD, France
- Olivier Allais , INRA, France
- Céline Bonnet , Toulouse School of Economics, France
- Patrice Bertail , University Paris Nanterre, France
- Pierre Combris , INRA, France
- Saadi Lahlou , London School of Economics and Political Science, UK
- Natalie Rigal , University Paris Nanterre, France
- Bernard Ruffieux , Grenoble Applied Economics Lab, France
- Pierre Chandon , INSEAD, France
Winning material:
Effect of front-of-pack labels on the nutritional quality of supermarket food purchases
Purpose of the Award
The INFORMS Society for Marketing Science awards its Practice Prize for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any completed or published within the past five years is eligible, although some preference will be given to previously unpublished work. This award is given out every other year.
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ISMS-MSI Practice Prize Videos
Past Awardees
2022
Winner(s)
Pierre Dubois ,
Toulouse School of Economics, France
Paulo Albuquerque,
INSEAD, France
Olivier Allais ,
INRA, France
Céline Bonnet ,
Toulouse School of Economics, France
Patrice Bertail ,
University Paris Nanterre, France
Pierre Combris ,
INRA, France
Saadi Lahlou ,
London School of Economics and Political Science, UK
Natalie Rigal ,
University Paris Nanterre, France
Bernard Ruffieux ,
Grenoble Applied Economics Lab, France
Pierre Chandon ,
INSEAD, France
2020
Winner(s)
Daniel M. McCarthy ,
Emory University