Gary L. Lilien ISMS-MSI Practice Prize
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2020 Winner(s)
- Daniel M. McCarthy , Emory University
Winning material:
CBCV: Reshaping the Practice of Corporate Valuation Using a Customer-Driven Approach
Purpose of the Award
The INFORMS Society for Marketing Science awards its Practice Prize for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any completed or published within the past five years is eligible, although some preference will be given to previously unpublished work. This award is given out every other year.
ISMS-MSI Practice Prize Videos
Application Process
Click here for more information.
Past Awardees
2020
Winner(s)
Daniel M. McCarthy ,
Emory University
2018
Winner(s)
Albert Valenti,
IESE Business School
Gokhan Yildirim,
Imperial College of London
Koen Pauwels,
Northeastern University
Shuba Srinivasan,
Boston University
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