Gary L. Lilien ISMS-MSI Practice Prize

2018 Winner(s)

Winning material: "Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for L’Occitane"

Purpose of the Award

The INFORMS Society for Marketing Science awards its Practice Prize for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any completed or published within the past five years is eligible, although some preference will be given to previously unpublished work. This award is given out every other year.

ISMS-MSI Practice Prize Videos

Application Process

View information about eligibility, procedures and deadlines
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Committee

Gary L. Lilien
glilien@psu.edu


Past Awardees

2018 Winner(s)
Albert Valenti, IESE Business School Gokhan Yildirim, Imperial College of London Koen Pauwels, Northeastern University Shuba Srinivasan, Boston University
2015 Winner(s)
Stephen Anderson-Macdonald , Stanford University Rajesh Chandy , London Business School Bilal Zia , World Bank
2009 Winner(s)
Marc Fisher, University of Passau Sonke Albers, Kuehne Logistics University
2009 Finalist
V. Kumar, Georgia State University Denish Shah, Georgia State University Jac Herschler
Koen Pauwels, Northeastern University Joep Arts Thorsten Wiesel, University of Groningen
2007 Winner(s)
Sanjay Jain P.K. Kannan, University of Maryland Barbara Kline Pope