Long Term Impact Award

2017 Winner(s)

Winning material: “Building Brands”

2017 Winner(s)

Winning material: “Firm-Created Word-of-Mouth Communication: Evidence from a Field Test”

Purpose of the Award

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. 

To be eligible, a paper should have been published no earlier than 5 and no later than 10 years before the year in which the award is presented. 

Information for 2018 coming soon!

Committee

Kusum Ailawadi

Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
Email: kusum.ailawadi@dartmouth.edu


Past Awardees

2017 Winner(s)
M. Berk Ataman, RSM Erasmus University
Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato
2016 Winner(s)
Olivier Toubia
2016 Finalist
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Raphael Thomadsen, University of California at Los Angeles
Kenneth C. Wilbur, University of California, San Diego
2014 Winner(s)
Peter S.H. Leeflang Dick R. Wittink Harald J. van Heerde, University of Waikato
Bart Bronnenberg Carl F. Mela, Duke University
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
2013 Winner(s)
Dina Mayzlin
2013 Finalist
Anita Elberse Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Bart Bronnenberg Carl F. Mela, Duke University
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2012 Winner(s)
Gerard J. Tellis, University of Southern California Peter N. Golder, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
2012 Finalist
Ganesh Iyer Amit Pazgal, Rice University
Jaehwan Kim Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, University of Chicago
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2011 Winner(s)
David Godes Dina Mayzlin
2010 Winner(s)
Peter E. Rossi, University of Chicago Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2009 Winner(s)
J. Miguel Villas-Boas Russell Winer, New York University