Long Term Impact Award
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2019 Winner(s)
Purpose of the Award
Committee Chair
Kusum Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
kusum.ailawadi@dartmouth.edu
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award.