Long Term Impact Award
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2022 Winner(s)
- Olivier Toubia,
Columbia University
- Andrew Stephen,
University of Oxford, UK
Winning material:
Intrinsic versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Purpose of the Award
Committee Chair
Deepa Chandrasekaran
Associate Professor of Marketing
College of Business, University of Texas at San Antonio
Email: deepa.chandrasekaran@utsa.edu
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award.
Application Process
Click here for more information.
Past Awardees
Mingyu Joo,
University of California
Kenneth C. Wilbur,
University of California, San Diego
Bo Cowgill,
Columbia University
Yi Zhu ,
University of Minnesota
Scott Shriver,
University of Colorado
Harikesh S Nair,
Stanford University
Reto Hofstetter, University of Lucerne
Reto Hofstetter, University of Lucerne
Jura Liaukonyte,
Cornell University
Thales Teixeira,
University of California
Kenneth C. Wilbur,
University of California, San Diego