Donald G. Morrison Long-Term Impact Award

2024 Winner(s)

Winning material: Television Advertising and Online Shopping,” Marketing Science, 34(3), 311-330

Purpose of the Award

The Donald G. Morrison Long-Term Impact Award is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award. 

Click here for more information.

Past Awardees

2024 Winner(s)
Jura Liaukonyte, Cornell University Kenneth C. Wilbur, University of California, San Diego Thales Teixeira, University of California
2024 Finalist
Raluca Ursu
D J Chung K. Sudhir Thomas Steenburgh
2023 Winner(s)
Bo Cowgill, Columbia University Kenneth C. Wilbur, University of California, San Diego Mingyu Joo, University of California Yi Zhu , University of Minnesota
2023 Finalist
Hema Yoganarasimhan, University of Washington
Jura Liaukonyte, Cornell University Kenneth C. Wilbur, University of California, San Diego Thales Teixeira, University of California
D J Chung K. Sudhir Thomas Steenburgh
Kannan Srinivasan, Carnegie-Mellon University Param Vir Singh, Carnegie Mellon University X Liu
2022 Winner(s)
Andrew Stephen, University of Oxford, UK
 Olivier Toubia, Columbia University
2022 Finalist
Jura Liaukonyte, Cornell University Kenneth C. Wilbur, University of California, San Diego Thales Teixeira, University of California
Harikesh S Nair, Stanford University
Reto Hofstetter, University of Lucerne
Scott Shriver, University of Colorado
Bo Cowgill, Columbia University Kenneth C. Wilbur, University of California, San Diego Mingyu Joo, University of California Yi Zhu , University of Minnesota
Juanjuan Zhang, Massachusetts Institute of Technology Peng Liu , Cornell University
2021 Winner(s)
Jacob Goldenberg Moshe Fresko Oded Netzer, Columbia University Ronen Feldman
2020 Winner(s)
Bart Bronnenberg Jun B. Kim Paulo Albuquerque, INSEAD, France
2019 Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology
2018 Winner(s)
Avi Goldfarb Catherine Tucker
2017 Winner(s)
David Godes Dina Mayzlin
Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato
 M. Berk Ataman, RSM Erasmus University
2016 Winner(s)
Olivier Toubia, Columbia University
2016 Finalist
Anja Lambrecht, Bernd Skiera Katja Seim
Juanjuan Zhang, Massachusetts Institute of Technology
Kenneth C. Wilbur, University of California, San Diego
Paul B. Ellickson Sanjog Misra
Raphael Thomadsen, University of California at Los Angeles
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Timothy J. Gilbride
Sunil Gupta Valarie Zeithaml
Gunter J. Hitsch, University of Chicago
Dan Horsky Paul Nelson Sanjog Misra
2015 Winner(s)
James M. Lattin, Stanford University Oded Netzer, Columbia University V. Srinivasan, Stanford University
2015 Finalist
Alessandro Acquisti Hal R. Varian
Olivier Toubia, Columbia University
Kartik Kalaignanam Rajan Varadarajan Venkatesh Shankar
Kusum L. Ailawadi Praveen K. Kopalle Scott A. Neslin, Dartmouth College
David Godes Dina Mayzlin
Kalyan Raman Prasad Naik Russell Winer, New York University
David Soberman Ganesh Iyer J. Miguel Villas-Boas, University of California, Berkeley
Gunter J. Hitsch, University of Chicago
2014 Winner(s)
Dick R. Wittink Harald J. van Heerde, University of Waikato
 Peter S.H. Leeflang
2014 Finalist
Duncan I. Simester, MIT Sloan School of Management
 Eric T. Anderson
Bart Bronnenberg Carl F. Mela, Duke University
Devavrat Purohit Preyas S. Desai , Duke University
Jean-Pierre Dube, University of Chicago
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Timothy J. Gilbride
Gunter J. Hitsch, University of Chicago
David Soberman Ganesh Iyer J. Miguel Villas-Boas, University of California, Berkeley
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
J. Miguel Villas-Boas, University of California, Berkeley
J. Miguel Villas-Boas, University of California, Berkeley
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
2013 Winner(s)
Dina Mayzlin
2013 Finalist
Bart Bronnenberg Carl F. Mela, Duke University
Olivier Toubia, Columbia University
J. Miguel Villas-Boas, University of California, Berkeley Luis M.B. Cabral
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Timothy J. Gilbride
Gunter J. Hitsch, University of Chicago
Sridhar Moorthy, University of Toronto
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
Duncan I. Simester, MIT Sloan School of Management
 Ely Dahan John R. Hauser, MIT Olivier Toubia, Columbia University
Anita Elberse Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Alessandro Acquisti Hal R. Varian
2012 Winner(s)
Gerard J. Tellis, University of Southern California Peter N. Golder
2012 Finalist
Gunter J. Hitsch, University of Chicago
Amit Pazgal, Rice University Ganesh Iyer
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Jaehwan Kim Peter E. Rossi, UCLA
Duncan I. Simester, MIT Sloan School of Management
 Ely Dahan John R. Hauser, MIT Olivier Toubia, Columbia University
David Soberman Ganesh Iyer J. Miguel Villas-Boas, University of California, Berkeley
Devavrat Purohit Preyas S. Desai , Duke University
Dmitri Kuksov
Kannan Srinivasan, Carnegie-Mellon University Nitin Mehta, University of Toronto Surendra Rajiv
J. Miguel Villas-Boas, University of California, Berkeley
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Timothy J. Gilbride
2011 Winner(s)
David Godes Dina Mayzlin
2010 Winner(s)
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Peter E. Rossi, UCLA
2009 Winner(s)
J. Miguel Villas-Boas, University of California, Berkeley Russell Winer, New York University