Long Term Impact Award

2022 Winner(s)

Winning material: Intrinsic versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Purpose of the Award

Committee Chair

Deepa Chandrasekaran
Associate Professor of Marketing
College of Business, University of Texas at San Antonio
Email: deepa.chandrasekaran@utsa.edu

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award. 

Application Process

Click here for more information.


Past Awardees

2022 Winner(s)
Olivier Toubia, Columbia University
Andrew Stephen, University of Oxford, UK
2022 Finalist
Juanjuan Zhang Peng Liu , Cornell University
Mingyu Joo, University of California Kenneth C. Wilbur, University of California, San Diego Bo Cowgill, Columbia University Yi Zhu , University of Minnesota
Scott Shriver, University of Colorado Harikesh S Nair, Stanford University
Reto Hofstetter, University of Lucerne
Jura Liaukonyte, Cornell University Thales Teixeira, University of California Kenneth C. Wilbur, University of California, San Diego
2021 Winner(s)
Oded Netzer, Columbia University Ronen Feldman Jacob Goldenberg Moshe Fresko
2019 Winner(s)
Juanjuan Zhang
2017 Winner(s)
M. Berk Ataman, RSM Erasmus University
Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato
2016 Winner(s)
Olivier Toubia, Columbia University
2016 Finalist
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Raphael Thomadsen, University of California at Los Angeles
Kenneth C. Wilbur, University of California, San Diego
2015 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
Olivier Toubia, Columbia University
Gunter J. Hitsch, University of Chicago
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Prasad Naik Kalyan Raman Russell Winer, New York University
2014 Winner(s)
Peter S.H. Leeflang Dick R. Wittink Harald J. van Heerde, University of Waikato
2014 Finalist
Eric T. Anderson Duncan I. Simester, MIT Sloan School of Management
Bart Bronnenberg Carl F. Mela, Duke University
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
J. Miguel Villas-Boas, University of California, Berkeley
J. Miguel Villas-Boas, University of California, Berkeley
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
2013 Winner(s)
Dina Mayzlin
2013 Finalist
Anita Elberse Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Bart Bronnenberg Carl F. Mela, Duke University
Olivier Toubia, Columbia University
Duncan I. Simester, MIT Sloan School of Management
John R. Hauser, MIT Ely Dahan
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
Sridhar Moorthy, University of Toronto
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Luis M.B. Cabral J. Miguel Villas-Boas, University of California, Berkeley
Olivier Toubia, Columbia University
2012 Winner(s)
Gerard J. Tellis, University of Southern California Peter N. Golder
2012 Finalist
Ganesh Iyer Amit Pazgal, Rice University
Jaehwan Kim Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, UCLA
Olivier Toubia, Columbia University
Duncan I. Simester, MIT Sloan School of Management
John R. Hauser, MIT Ely Dahan
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Nitin Mehta, University of Toronto Surendra Rajiv Kannan Srinivasan, Carnegie-Mellon University
J. Miguel Villas-Boas, University of California, Berkeley
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2011 Winner(s)
David Godes Dina Mayzlin
2010 Winner(s)
Peter E. Rossi, UCLA
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2009 Winner(s)
J. Miguel Villas-Boas, University of California, Berkeley Russell Winer, New York University