Long Term Impact Award
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Nomination Deadline: March 2, 2018
2017 Winner(s)
- M. Berk Ataman,
RSM Erasmus University
- Carl F. Mela, Duke University
- Harald J. van Heerde,
University of Waikato
Winning material:
“Building Brands”
2017 Winner(s)
Winning material:
“Firm-Created Word-of-Mouth Communication: Evidence from a Field Test”
Purpose of the Award
2018 Committee Chair
Kusum Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
kusum.ailawadi@dartmouth.edu
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award.
Application Process
Past Awardees
2017
Winner(s)
M. Berk Ataman,
RSM Erasmus UniversityCarl F. Mela, Duke University Harald J. van Heerde, University of Waikato
2016
Winner(s)
Olivier Toubia
The Institute for Operations Research and the Management Sciences
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