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Long Term Impact Award

2018 Winner(s)

Winning material: Online Display Advertising: Targeting and Obtrusiveness"

Purpose of the Award

Committee Chair

Kusum Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
kusum.ailawadi@dartmouth.edu

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award. 

Application Process

Click here for the latest Call for Nominations

Past Awardees

2018 Winner(s)
Avi Goldfarb Catherine Tucker
2017 Winner(s)
M. Berk Ataman, RSM Erasmus University
 Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato
David Godes Dina Mayzlin
2016 Winner(s)
Olivier Toubia
2016 Finalist
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Sunil Gupta Valarie Zeithaml
Gunter J. Hitsch, University of Chicago
Dan Horsky Sanjog Misra Paul Nelson
Anja Lambrecht, Katja Seim Bernd Skiera
Raphael Thomadsen, University of California at Los Angeles
Paul B. Ellickson Sanjog Misra
Kenneth C. Wilbur, University of California, San Diego
Juanjuan Zhang
2015 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
2015 Finalist
Alessandro Acquisti Hal R. Varian
Olivier Toubia
Kartik Kalaignanam Venkatesh Shankar Rajan Varadarajan
Kusum L. Ailawadi Praveen K. Kopalle Scott A. Neslin, Dartmouth College
Gunter J. Hitsch, University of Chicago
Ganesh Iyer David Soberman J. Miguel Villas-Boas
Prasad Naik Kalyan Raman Russell Winer, New York University
David Godes Dina Mayzlin
2014 Winner(s)
Peter S.H. Leeflang Dick R. Wittink Harald J. van Heerde, University of Waikato
2014 Finalist
Eric T. Anderson Duncan I. Simester
Bart Bronnenberg Carl F. Mela, Duke University
Devavrat Purohit Preyas S. Desai
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Ganesh Iyer David Soberman J. Miguel Villas-Boas
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
J. Miguel Villas-Boas
J. Miguel Villas-Boas
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
2013 Winner(s)
Dina Mayzlin
2013 Finalist
Anita Elberse Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Bart Bronnenberg Carl F. Mela, Duke University
Olivier Toubia Duncan I. Simester John R. Hauser Ely Dahan
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
Sridhar Moorthy
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Luis M.B. Cabral J. Miguel Villas-Boas
Olivier Toubia
Alessandro Acquisti Hal R. Varian
2012 Winner(s)
Gerard J. Tellis, University of Southern California Peter N. Golder, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
2012 Finalist
Ganesh Iyer Amit Pazgal, Rice University
Jaehwan Kim Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Peter E. Rossi, University of Chicago
Olivier Toubia Duncan I. Simester John R. Hauser Ely Dahan
Ganesh Iyer David Soberman J. Miguel Villas-Boas
Preyas S. Desai Devavrat Purohit
Dmitri Kuksov
Nitin Mehta Surendra Rajiv Kannan Srinivasan
J. Miguel Villas-Boas
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2011 Winner(s)
David Godes Dina Mayzlin
2010 Winner(s)
Peter E. Rossi, University of Chicago Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2009 Winner(s)
J. Miguel Villas-Boas Russell Winer, New York University

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