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Long Term Impact Award

Long Term Impact Award

2019 Winner(s)

Juanjuan Zhang

Purpose of the Award

Committee Chair

Kusum Ailawadi
Charles Jordan 1911 TU’12 Professor of Marketing
Tuck School of Business, Dartmouth College
kusum.ailawadi@dartmouth.edu

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award.

Application Process

Click here for the latest Call for Nominations

Past Awardees

2019 Winner(s)

Juanjuan Zhang

2018 Winner(s)

Avi Goldfarb Catherine Tucker

2017 Winner(s)

M. Berk Ataman, RSM Erasmus University
Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato

David Godes Dina Mayzlin

2016 Winner(s)

Olivier Toubia

2016 Finalist

Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University

Sunil Gupta Valarie Zeithaml

Gunter J. Hitsch, University of Chicago

Dan Horsky Sanjog Misra Paul Nelson

Anja Lambrecht, Katja Seim Bernd Skiera

Raphael Thomadsen, University of California at Los Angeles

Paul B. Ellickson Sanjog Misra

Kenneth C. Wilbur, University of California, San Diego

Juanjuan Zhang

2015 Winner(s)

Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University

2015 Finalist

Alessandro Acquisti Hal R. Varian

Olivier Toubia

Kartik Kalaignanam Venkatesh Shankar Rajan Varadarajan

Kusum L. Ailawadi Praveen K. Kopalle Scott A. Neslin, Dartmouth College

Gunter J. Hitsch, University of Chicago

Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley

Prasad Naik Kalyan Raman Russell Winer, New York University

David Godes Dina Mayzlin

2014 Winner(s)

Peter S.H. Leeflang Dick R. Wittink Harald J. van Heerde, University of Waikato

2014 Finalist

Eric T. Anderson Duncan I. Simester

Bart Bronnenberg Carl F. Mela, Duke University

Devavrat Purohit Preyas S. Desai , Duke University

Jean-Pierre Dube, University of Chicago

Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University

Gunter J. Hitsch, University of Chicago

Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley

Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam

J. Miguel Villas-Boas, University of California, Berkeley

Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD

2013 Winner(s)

Dina Mayzlin

2013 Finalist

Anita Elberse Jehoshua Eliashberg, Wharton School
University of Pennsylvania

Bart Bronnenberg Carl F. Mela, Duke University

Olivier Toubia Duncan I. Simester John R. Hauser, MIT Ely Dahan

Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam

Sridhar Moorthy

Gunter J. Hitsch, University of Chicago

Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University

Luis M.B. Cabral J. Miguel Villas-Boas, University of California, Berkeley

Olivier Toubia

Alessandro Acquisti Hal R. Varian

2012 Winner(s)

Gerard J. Tellis, University of Southern California Peter N. Golder, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries

2012 Finalist

Ganesh Iyer Amit Pazgal, Rice University

Jaehwan Kim Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, UCLA

Olivier Toubia Duncan I. Simester John R. Hauser, MIT Ely Dahan

Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley

Preyas S. Desai , Duke University Devavrat Purohit

Dmitri Kuksov

Nitin Mehta Surendra Rajiv Kannan Srinivasan

J. Miguel Villas-Boas, University of California, Berkeley

Gunter J. Hitsch, University of Chicago

Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University

2011 Winner(s)

David Godes Dina Mayzlin

2010 Winner(s)

Peter E. Rossi, UCLA
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University

2009 Winner(s)

J. Miguel Villas-Boas, University of California, Berkeley Russell Winer, New York University

Long Term Impact Award

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2019 Winner(s)

Purpose of the Award

Committee Chair

Application Process

Past Awardees

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