Long Term Impact Award

Winning material: Online Demand Under Limited Consumer Search

Purpose of the Award

Committee Chair

Deepa Chandrasekaran
Associate Professor of Marketing
College of Business, University of Texas at San Antonio
Email: deepa.chandrasekaran@utsa.edu

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award. 

Application Process

Click here for more information.


Past Awardees

2019 Winner(s)
Juanjuan Zhang
2017 Winner(s)
M. Berk Ataman, RSM Erasmus University
Carl F. Mela, Duke University Harald J. van Heerde, University of Waikato
2016 Winner(s)
Olivier Toubia
2016 Finalist
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Raphael Thomadsen, University of California at Los Angeles
Kenneth C. Wilbur, University of California, San Diego
2015 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
Gunter J. Hitsch, University of Chicago
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Prasad Naik Kalyan Raman Russell Winer, New York University
2014 Winner(s)
Peter S.H. Leeflang Dick R. Wittink Harald J. van Heerde, University of Waikato
Bart Bronnenberg Carl F. Mela, Duke University
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
J. Miguel Villas-Boas, University of California, Berkeley
J. Miguel Villas-Boas, University of California, Berkeley
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
2013 Winner(s)
Dina Mayzlin
2013 Finalist
Anita Elberse Jehoshua Eliashberg, Wharton School
University of Pennsylvania
Bart Bronnenberg Carl F. Mela, Duke University
Christophe Van den Bulte, University of Pennsylvania Stefan Stremersch, Erasmus University of Rotterdam
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Luis M.B. Cabral J. Miguel Villas-Boas, University of California, Berkeley
2012 Winner(s)
Gerard J. Tellis, University of Southern California Peter N. Golder
2012 Finalist
Ganesh Iyer Amit Pazgal, Rice University
Jaehwan Kim Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, UCLA
Ganesh Iyer David Soberman J. Miguel Villas-Boas, University of California, Berkeley
J. Miguel Villas-Boas, University of California, Berkeley
Gunter J. Hitsch, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2011 Winner(s)
David Godes Dina Mayzlin
2010 Winner(s)
Peter E. Rossi, UCLA
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2009 Winner(s)
J. Miguel Villas-Boas, University of California, Berkeley Russell Winer, New York University