2023 Winner(s)
- Mingyu Joo, University of California
- Kenneth C. Wilbur, University of California, San Diego
- Bo Cowgill, Columbia University
- Yi Zhu ,
University of Minnesota
Winning material:
“Television advertising and online search”
Purpose of the Award
Committee Chair
Deepa Chandrasekaran
Associate Professor of Marketing
College of Business, University of Texas at San Antonio
Email: deepa.chandrasekaran@utsa.edu
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award.
Application Process
Click here for more information.
Past Awardees
2023
Winner(s)
Mingyu Joo,
University of California
Kenneth C. Wilbur,
University of California, San Diego
Bo Cowgill,
Columbia University
Yi Zhu ,
University of Minnesota
Hema Yoganarasimhan,
University of Washington
Jura Liaukonyte,
Cornell University
Thales Teixeira,
University of California
Kenneth C. Wilbur,
University of California, San Diego
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