Long Term Impact Award
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2020 Winner(s)
Winning material:
Online Demand Under Limited Consumer Search
Purpose of the Award
Committee Chair
Deepa Chandrasekaran
Associate Professor of Marketing
College of Business, University of Texas at San Antonio
Email: deepa.chandrasekaran@utsa.edu
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award.
Application Process
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